Dana White, CEO of Ultimate Fighting Championship introduces Republican presidential nominee Donald J. Trump during the final day of the Republican National Convention.

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Dana White Set To Promote Canelo Alvarez vs Terrence Crawford As His First Ever Boxing Event

Arka Mukherjee

Last updated: May 4, 2025 - 3 min read

Learn All About the Boxing Match That Dana White Will Be Promoting in 2025.

Dana White, CEO of Ultimate Fighting Championship introduces Republican presidential nominee Donald J. Trump during the final day of the Republican National Convention.

Dana White is all set to try his hand with promoting boxing matches. Best known as the CEO of the UFC, he will make his debut in a different combat sport in September 2025.

Dana White has mentioned that he will be launching TKO Boxing along with Turki Alalshikh. That endeavor is all set to launch in September 2025 with a very specific boxing match. Read on more to find out about the boxing match that Dana White will be promoting in September 2025.

Dana White Has Been Chosen As the Promoter for Canelo Alvarez vs Terrence Crawford

Canelo Alvarez has been crowned as the unified Super-Middleweight Champion by defeating William Scull in Riyadh on May 3, 2025. However, his next fight has already been decided. He is all set to face off against Terrence Crawford at Allegiant Stadium in Las Vegas on September 12, 2025. He even had a face-off against Terrence Crawford, following his win. Turki Alalshikh confirmed the fight between Canelo Alvarez and Terrence Crawford (via his official X account). This is where Dana White comes in.

We will deliver the fight of the century with @RiyadhSeason on Sept. 12 at Las Vegas' Allegiant Stadium. The legend @Canelo defends his @ringmagazine title vs. the great @terencecrawford. TV platform will be announced soon with big surprise. My brother @danawhite will promote… pic.twitter.com/00c6Lv2c7C
— TURKI ALALSHIKH (@Turki_alalshikh) May 4, 2025

Dana White will be the promoter of this fight along with Turki Alalshikh. They will also be announcing the TV platforms for the event very soon as per Turki Alalshikh’s post on X. This news was also confirmed by MMA Pros Pick on their official Instagram post. Notably, Canelo Alvarez will be defending his Ring Magazine Championship against Terrence Crawford. The event will also witness the launch of TKO Boxing as per Bloody Elbow.

How Was Canelo Alvarez’s Last Boxing Match?

Canelo Alvarez’s last opponent was William Scull In Riyadh on May 3, 2025. Alvarez defended the WBC, WBA and WBO titles in this fight. Unfortunately, he was not able to land significant hits on William Scull, who was the more mobile amongst the two.

Canelo took care of business against William Scull ✅ pic.twitter.com/0781247Xx5
— Ring Magazine (@ringmagazine) May 4, 2025

However, Canelo Alvarez still won the fight with a score of 115-113, 116-112 and 119-109 against William Scull as per reports. He also became the unified Super-Middleweight Champion. However, this fight was heavily criticised by both boxing experts and fans. Most of them agreed upon the fact that the fight was too boring as per Marca.

Canelo Alvarez already has found his next fight waiting in the form of Terrence Crawford on September 12, 2025. It is to be seen whether Dana White can make the event successful the same way that he has been doing for UFC events.

Canelo Alvarez

Dana White

MMA

Terrence Crawford

Turki Alalshikh

William Scull

Arka Mukherjee

mlb

mma

wrestling

I'm a sports content writer focusing on MMA, WWE and MLB writer at The Playoffs. I have a Master's degree in Media Science (M.Sc) from my college The Heritage Academy. I got into the sports industry through my previous company where I worked from 2023 to March 2025. I'm a fan of combat sports like pro wrestling and MMA. My favorite part about working at The Playoffs is speculating what can be happening in WWE, especially face-heel turns and results of matches.