Image Credit: Stephanie Lecocq-Imagn Images

NBA Paris Games 2025: Pacers-Spurs’ Paris game shatter all records across TV viewership and social media engagement

Thursday's Paris game is now the most-watched regular-season NBA game ever on television in France.

Image Credit: Stephanie Lecocq-Imagn Images

The NBA Paris Games 2025 kicked off on Thursday with a clash between the Indiana Pacers and the San Antonio Spurs. The league received a great response in the first of the two games. The NBA Paris Game 2025 set several records across television viewership and digital and social media engagement, announced NBA.

The NBA Paris Game 2025 presented by Tissot featuring the Indiana Pacers and the San Antonio Spurs on Thursday, Jan. 23 set several records across television viewership and digital and social media engagement. Highlights include⬇️ pic.twitter.com/8rsCshNPXc
— NBA Communications (@NBAPR) January 24, 2025

According to the league, NBA League Pass viewership was up 19% worldwide and 41% in France compared to the previous year’s NBA game. It’s also a positive update for the league after getting poor numbers in NBA ratings this season. Reports earlier claimed that NBA ratings dropped to 19% vs. last season.

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Victor Wembanyama owned the social media viewership

Thursday’s Paris game is now the most-watched regular-season NBA game ever on television in France. Victor Wembanyama, who played his first game on his native soil, played a big role in increasing the number in the viewership. The Frenchman was the second most-viewed NBA player across the league’s social media accounts in 2024-25.

The Pacers-Spurs game was also the most-viewed NBA Global Game ever on the league’s social media accounts. It generated over 200 million views across Facebook, Instagram, LinkedIn, Snapchat, Threads, TikTok, X and YouTube, the league announced.

Ahead of #NBAParis on Thursday & Saturday, Wemby’s hometown of Le Chesnay-Rocquencourt unveiled a court in his honor! ❤️🇫🇷 @wemby pic.twitter.com/MqkXYejYfn
— NBA (@NBA) January 21, 2025

Victor Wembanyama guided the San Antonio Spurs to a 140-110 win over the Indiana Pacers to snap a three-game losing streak. The 21-year-old scored a game-high 30 points, 11 rebounds and six assists. He generated over 100 million views across the league’s social media platforms in the NBA’s Rivals Week.

Top celebrities from the NBA and soccer arrived to watch the Paris game and the crowd delivered a warm reception to Wembanyama. As per the league, both games were sold out within 24 hours. The second NBA Paris game will be played on Saturday, Jan. 25 at noon ET. This is also the first time the NBA is playing two regular-season games in Paris in the same season.

Image Credit: Stephanie Lecocq-Imagn Images

NBA Paris Games 2025

San Antonio Spurs

Victor Wembanyama

Gulshan Sharma

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A native of Jaipur, Rajasthan, journalist, and a complete soccer and basketball fan, he found the huge interest with basketball by watching videos of Allen Iverson and Tony Parker, but fell head over heels in love with the sport during the Warriors’ championship era (2015-2018). A sports game addict since his late PS1, he’s also passionate about the Eagles, Inter Miami and the Fever. He’s fortunate to have seen all his favorite teams win championships. He also has a special love for cricket and football (soccer), where he is a fan of Royal Challengers Bangalore and Barcelona.