Caitlin Clark, the WNBA superstar received the most mentions of any athlete, male or female.
As per the new survey of Morning Consult, the WNBA is now more popular than some men’s major sports leagues including MLS and PGA. Women’s sports are rising in the USA and WNBA’s brand value has been all-time high. 2024 was women’s basketball’s breakout year.
Morning Consult, a popular American business intelligence company, conducted a survey among US adults, who talked about their love for professional sports in the country. According to their survey, the WNBA saw their biggest rise in 2024.
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WNBA has made a huge growth in last one year and the league have improved their viewership game. As per the final report of Morning Consult, “The WNBA’s year of rapid growth in 2024 has turned roughly 1 in 4 (26%) U.S. adults into either avid or casual fans, putting it firmly ahead of both the MLS (23%) and the PGA (21%).”
WNBA is the No. 1 fastest-growing brand in the latest report of Ellyn Briggs, who ranked the top 20 brands that have seen the biggest rise in purchasing consideration in 2024. Caitlin Clark, the WNBA superstar received the most mentions of any athlete, male or female.
As per the report of Ellyn Briggs, 1,052 adults were “avid” fans of at least one of 12 popular professional sports leagues and 315 adults were “avid” fans of at least one of six tested women’s professional sports leagues including WNBA.
Meanwhile, men’s leagues still largely dominate American sports fandom, as per Morning Consult. The American company organized a survey on Dec. 16-19, 2024 among a representative sample of 2,202 U.S. adults.
According to the survey of Morning Consult, the NFL is the most popular league in the US with 34% avid fans. NBA finished third in the survey (behind NFL and MLB) with 21% avid fans and 26% casual fans.
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WNBA had better numbers in the survey compared to MLS and PGA. Lionel Messi‘s arrival at MLS didn’t impact the league’s value among the young generation. Golf is also a popular game in the United States but WNBA are slighted ahead. Even the Women’s Soccer League (NWSL) competed with MLS in the survey.
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