Dana White goes down with Matt Serra's one liner after coming back as a bellman at the Boston Harbor Hotel!
Dana White’s journey from hotel bellboy to UFC kingpin is the stuff of legends. Before he ruled the octagon, White was carrying bags at the Boston Harbor Hotel. He made good money with benefits, but one day had a moment of clarity. Standing in the lobby, he probably asked himself, “What the hell am I doing here?” That question changed everything.
Years later, White found himself back in a bellman uniform, but this time just for laughs. In a recently resurfaced ESPN MMA clip, White surprised former UFC champion Matt Serra and Din Thomas by playing the role of a hotel bellman. Dressed in the familiar beige uniform, White greeted Serra with the standard hotel welcome spiel. What happened next had everyone doubled over with laughter.
Also Read: UFC Fight Night 254: Edwards vs. Brady – All About The Next UFC Fight Night Event In London!
Matt Serra has maintained a friendly relationship with the UFC CEO even after retirement from the sport. When Serra spotted White in the bellman getup, he couldn’t hold back. He dropped an epic one liner on his former boss that had White dying with laughter.
“Look at this! Wow, I guess Power Slap didn’t work out, huh?”
That time Dana White went back to his old job as a bellman and got cooked 😭 pic.twitter.com/5fKAcoVUU2
— Happy Punch (@HappyPunch) March 16, 2025
The quip hit Dana White so hard he was immediately bent over laughing. White later admitted it was “the funniest f**king one-liner of all time.” The moment captured not just a great joke but also the unique relationship between these two MMA titans.
The joke itself poked fun at White’s venture into slap fighting. Back in 2022, White launched Power Slap, a competition that many initially dismissed as ridiculous. After TBS dropped the program, it found a home on Rumble where it surprisingly flourished. Despite early mockery, Power Slap has amassed around 6 million Instagram followers and is now valued at over $750 million. Serra’s joke played perfectly on the contrast between White’s humble beginnings and his current status as a sports entertainment mogul.
White’s business empire keeps expanding beyond MMA. Even with UFC’s massive success, he is constantly looking for new ventures. His latest move is entering the boxing world through a partnership with Turki Al-Sheikh and Saudi Arabia’s entertainment authority. The new boxing league, backed by UFC’s parent company TKO Group Holdings and Saudi powerhouse Sela, plans to host its first events in 2026.
🥊 Dana White on the format of their new boxing league:
— Championship Rounds (@ChampRDS) March 5, 2025
“The best fight the best. You work your way up the rankings…
You don’t need 3 letters in front of the belt. Whoever has that belt is the best in the world in that weight class.”
🎥 @ringmagazine pic.twitter.com/QWNmAKXvVF
What makes White’s life story so compelling is his straightforward philosophy. His straight shooter mindset has taken him from carrying luggage to building a sports empire worth billions. His success spans MMA, slap fighting, and soon boxing, proving his ability to turn unexpected ideas into profitable ventures!
(Image Credit: Aaron Meullion – Imagn Images)
mma I am a dedicated MMA and Boxing content writer at The Playoffs. I was instantly hooked on MMA after watching the fight between Lyoto Machida vs. Gegard Mousasi back in 2014, and since then, i have been an avid writer with a deep love for the sport and its techniques, providing readers with a thorough understanding of the sport. My favorite aspect of working at The Playoffs is the creative freedom it provides. The diverse range of topics, from listicles and SEO to news articles, keeps me engaged and motivates me to continuously improve my skills! I aim to capture the excitement of the combat sports world in my writing, acting as the middleman between fighters and their die-hard fans. It is kind of like a referee, but with words!
Read moreWe use cookies for ads and to improve your experience. By continuing on the site, you agree to our Privacy Policy. Read more about it