Fever guard marks milestone moment in endorsement journey with Nike
Caitlin Clark’s second season in the WNBA has been marked by injury struggles, but Monday brought a major highlight off the court. The Indiana Fever guard took to social media to reveal the first look at her signature logo with Nike.
The unveiling comes less than a year after Clark signed what was at the time the most lucrative endorsement deal in women’s basketball. She partnered with Nike in April 2024 and has since been working closely with the company on an apparel and footwear collection. Monday’s teaser finally gave fans a glimpse of what that collaboration looks like in motion.
In a video posted to X, Clark shared a clip captioned simply “tune in.” The preview showed a truck driving along a highway, carrying signs displaying her new logo, while a radio voiceover declared, “we’re talking about Caitlin Clark.”
Tune in👀
— Caitlin Clark (@CaitlinClark22) August 25, 2025
Logo collection coming soon. Signature product dropping 2026. pic.twitter.com/56zcH9WsPg
The logo will first appear on a “logo collection” of Nike sportswear and performance segment. According to Nike, the range will include items such as a navy and yellow Caitlin Clark logo T-shirt, set to hit North American markets beginning September 1. Clark confirmed that her full signature apparel line will debut October 1, while her first signature shoe is slated for a 2026 release.
Nike said in a press release that Clark is being “officially introduced as its newest signature athlete.” The company emphasized that she will continue to collaborate with its experts “to help shape the future of basketball: fueling hoops culture, growing the women’s game and empowering the next generation.”
By joining a short list of basketball stars with their own Nike logos, Caitlin Clark further strengthens her brand identity with multiple future releases.
Her decision to work with Nike came after multiple major brands expressed interest during endorsement negotiations in 2024. Ultimately, she chose to take her name to Nike, where her partnership has now produced a personal logo and upcoming signature shoe.
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