Lululemon X Lewis Hamilton in F1. [Credits: X/ Lewis Hamilton]

Which F1 Driver Is the Lululemon Global Ambassador?

Lewis Hamilton becomes global ambassador of the popular apparel and athleisure brand.

Lululemon X Lewis Hamilton in F1. [Credits: X/ Lewis Hamilton]

Lululemon is among the many companies that have joined hands with Formula 1 drivers to promote their brand. F1 hosts one of the biggest crowd in motorsports. As such, many companies try to approach Formula 1 drivers in order to showcase themselves. F1 has seen many different apparel and clothing brands previously on and off track. Tommy Hilfiger, Scuderia AlphaTauri, Puma, are among the many brands which have made their presence known in Formula 1. Louis Vuitton is the latest brand to enter F1 racing as a sponsor. The luxury apparrel is replacing Rolex as the title sponsor of races appearing on podium.

In order to increase their reach among F1 athletes and fans, Lululemon have chosen one of the biggest drivers of sport. The seven-time world champion, Lewis Hamilton is a global ambassador for the Canadian brand. Hamilton has an impeccable fashion sense among all other drivers on the current grid. Lewis often flaunts his latest wardrobe during a F1 weekend attaracting many criticisms and praises alike. As such, Lululemon’s strategy might just hit the right spot. Hamilton himself has his own apparel collection. Let’s dive into this latest collaboration.

Lululemon and Lewis Hamilton Join Hands

Lululemon is an athletic-apparel brand which caters to the sporty audience. The 2024 GQ Style Champion, Hamilton, did not know that Lululemon had a collection for men. He recalled being apprehensive about wearing Lululemon when his female peers talked about it. Lewis Hamilton claims that he found the extra “one percent” he was looking for in his training gear. This made him switch to Lululemon brand. According to Hamilton,

“Honestly, running, being in the gym the weight, the feel of the fabric, it’s so rich. Feel is everything.”

Hamilton has not held back any praises for Lululemon which is a huge statement. The champion driver has a knack for wearing the best fabric. He is often irritated by the itchy fabric found in some brands. Additonally, Lewis Hamilton has also worked with Kim Jones and Dior. He created a capsule collection in his work with Dior and Jones. He claims that his new collection is incredibly good and he is excited to reveal it to the public soon. Lewis Hamilton’s personal interests outside F1 are not a mystery.

New era @ScuderiaFerrari pic.twitter.com/EVUjKNC3MO
— Lewis Hamilton (@LewisHamilton) January 20, 2025

Hamilton aims to spend his time in the fashion and film industry when not in Formula 1. He also has an upcoming film in 2025 with Brad Pitt. Lewis Hamilton is the producer of the Formula 1 based movie- “F1”.

What do you think about Lewis Hamilton’s latest season in F1? Will he finally claim his eighth title or will he have to retire without breaking Schumacher’s record? Follow Formula 1 on The Playoffs for more.

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Rohan Singh

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I work as a Writer at The Playoffs specialising in NHL, Formula 1 and Motorsports. I got into online journalism a couple of years ago. I used to be an intern for a website managing their Formula 1 content and then I served an entire year as a contractual writer.