Dec 13, 2024; Tampa, Florida, UNITED STATES; UFC CEO Dana White during weigh-ins for UFC Fight Night at Amalie Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

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Turki Alalshikh Confirms Dana White’s Involvement In Canelo Alvarez vs Terence Crawford Showdown

Turki Alalshikh confirms that Dana White is involved in the promotion of Canelo Alvarez vs Terence Crawford supefight!

Dec 13, 2024; Tampa, Florida, UNITED STATES; UFC CEO Dana White during weigh-ins for UFC Fight Night at Amalie Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

Boxing has always been messy behind the scenes, with egos clashing and power plays happening daily. When you add Saudi Arabian money to the mix, things get even more complicated. Turki Alalshikh has become boxing’s new kingmaker, throwing around cash and making fights that seemed impossible just a few years ago.The Canelo Alvarez vs Terence Crawford superfight represents everything that’s both great and frustrating about modern boxing. Two elite fighters at different stages of their careers, massive money involved, and enough drama.

Crawford wants to prove he belongs among the pound-for-pound best by moving up two weight classes. Canelo seeks to add another legendary name to his resume while collecting another massive payday. The fight makes perfect sense on paper, but getting it done has been anything but simple. This bout promises to be one of the biggest events in recent boxing history.

Dana White’s involvement in the Canelo-Crawford promotion hit some serious bumps in recent weeks. Reports emerged that White had been removed as the promoter for the superfight between Canelo Alvarez and Terence Crawford in a shock change. The situation created confusion throughout the boxing world. The usually verbose White remained silent on his apparent ousting from the Crawford-Canelo fight promotion, which only fueled more speculation. Others suggested that Alalshikh preferred working with established boxing promoters who understood the sport’s unique business model.

Turki Alalshikh Affirms Dana White’s Promoter Role

Turki Alalshikh recently announced on social media that Dana will promote this fight,alongside TKO and Sela. The Saudi powerbroker made it clear that their partnership remains strong and that September 13th will mark boxing’s biggest night of the year.

”My brother Dana will promote this fight. It is the fight of Riyadh Season … and tomorrow I think I will tell the details and the platform and the place for this fight, me and Dana.”

His Excellency Turki Alalshikh announced that Riyadh Season’s Canelo Alvarez-Terence Crawford Sept. 13 super fight will be promoted by Dana White, TKO and Sela alongside himself.

The first news conference for the Ring Magazine super middleweight championship fight takes place… pic.twitter.com/GCeHFthzB6
— Ring Magazine (@ringmagazine) June 8, 2025

This Alvarez-Crawford matchup represents more than just another big fight. Crawford brings his undefeated record to face boxing’s biggest star. The Nebraska native has looked unstoppable at welterweight and light middleweight, but jumping to super middleweight presents his biggest challenge yet. Canelo Alvarez has faced bigger, stronger opponents throughout his career and found ways to win. His experience at 168 pounds gives him a significant advantage over Crawford, who will be fighting at his heaviest weight ever.

The promotional team of White, Alalshikh, and their respective companies brings serious firepower to this event. White’s marketing genius combined with Saudi Arabia’s unlimited budget should create a spectacle worthy of the fighters involved. The first press conference in Riyadh will set the tone for what promises to be an epic promotional campaign. Boxing fans finally have something to get genuinely excited about after years of disappointment and failed negotiations.

(Image Credit: Nathan Ray Seebeck – Imagn Images)

Canelo Alvarez vs Terence Crawford

Dana White

Turki Alalshikh

Zaid Quraishi

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I am a dedicated MMA and Boxing content writer at The Playoffs. I was instantly hooked on MMA after watching the fight between Lyoto Machida vs. Gegard Mousasi back in 2014, and since then, i have been an avid writer with a deep love for the sport and its techniques, providing readers with a thorough understanding of the sport. My favorite aspect of working at The Playoffs is the creative freedom it provides. The diverse range of topics, from listicles and SEO to news articles, keeps me engaged and motivates me to continuously improve my skills! I aim to capture the excitement of the combat sports world in my writing, acting as the middleman between fighters and their die-hard fans. It is kind of like a referee, but with words!