Image Credit: David Butler II-Imagn Images

Paige Bueckers NIL Deal: How Much is Paige Bueckers’ NIL Deal Worth?

Let's take a deep dive in Paige Bueckers’ NIL portfolio.

Image Credit: David Butler II-Imagn Images

Paige Bueckers is one of the most popular female college athletes of this era. The UConn star is the projected No. 1 pick in the 2025 WNBA Draft and is expected to be selected by the Dallas Wings, who hold the top pick. Bueckers is expected to have a pretty big rookie season and has an already established fan base despite the fact that she is yet to arrive in the WNBA.

She has played five seasons with Huskies and averaged 18.8 points, 4.4 assists, and 4.1 rebounds during her graduate season. She was named Big East Tournament MVP after she led the Huskies to conference title earlier this month.

Paige has a huge fan base, considering she was the most searched NCAA women’s basketball player this year. In addition to it, she enjoys a fan following of 3.3 million followers on TikTok and 2.1 million followers on Instagram. Considering her popularity, it is no surprise that Bueckers has secured several NIL deals.

Paige Bueckers’ NIL Deal

Paige Bueckers has several NIL deals with several reputed brands, including CeraVe Skincare, UConn NIL Store, Taco Bell, Dunkin’, GoArmy, The Players Trunk, Nerf, Crocs and more. Here is a complete breakdown of her NIL deals:

16/2/25	CeraVe Skincare
19/11/24	Panini America
7/8/24	Madison Reed
1/8/24	Unrivaled
31/7/24	StockX
16/7/24	CeraVe Skincare
21/4/24	Hampton Creative Consulting
18/3/24	Topps
18/3/24	Bose
12/1/24	UConn NIL Store
24/12/23	CVS Pharmacy
15/12/23	Taco Bell
15/11/23	Dunkin’
9/11/23	UConn NIL Store
26/10/23	Bleeding Blue For Good
11/10/23	Leaf Trading Cards
12/9/23	GoArmy
6/9/23	Nike
23/6/23	Ibotta
5/4/23	Chegg
22/3/23	The Players Trunk
29/11/22	Nerf
19/9/22	Bose
13/6/22	Crocs
29/11/21	Gatorade

Source: On3

Also Read: Cooper Flagg NIL Deal: How Much Is Cooper Flagg’s NIL Deal Worth?

How Much is Paige Bueckers’ NIL Deal Worth?

According to On3, Paige’s NIL deals are worth $1.5 million, which puts her No. 3 of the On3 Women’s NIL 100. The LSU Tigers star Flau’jae Johnson sits above her on the list with the same valuation as her, $1.5 million.

The LSU gymnast Livvy Dune is on the top of the list with a valuation of a whopping $ 4.1 million. Dunne is a fifth-year senior, and has collaborated with brands like American Eagle, Accelerator Active Energy, Forever 21, Motorola and Nautica.

Also Read: JuJu Watkins NIL Deal: How Much Is JuJu Watkin’s NIL Deal Worth?

What Are Paige Bueckers’ Most Notable Brand Endorsement Deals?

Paige Bueckers has signed deals with some of the most popular brands, including the likes of Crocs, The Players, Topps, and more. Not only this, but with Nike, she also became the first NIL university athlete to customize a Nike Player Edition basketball sneaker—the Paige Bueckers Nike G.T. Hustle 3.

Here are some of the most notable deals signed by Paige:

Gatorade: She signed the deal on November 29, 2021, and became the first UConn student-athlete to sign with the brand.

Crocs: The deal was signed on June 12, 2022. Not only this, but Paige also became an ambassador for the footwear brand.

Nike: Paige Bueckers signed the deal on September 6, 2023.

CeraVe: The popular skincare brand signed Paige, along with Charli D’Amelio and Dallas Mavericks star Anthony Davis for the “Head of CeraVe” campaign on February 16, 2025.

Paige Bueckers

Garima Ranawat

Garima is a sports writer with around two years of experience in Indian sports and a newfound interest in the NBA. Inspired by the leadership of cricketing legend MS Dhoni, she wishes to bring in newer perspectives to the NBA fanatics with her writing.