Image Credit: Robert Hanashiro-Imagn Images

JuJu Watkins NIL Deal: How Much Is JuJu Watkin’s NIL Deal Worth?

Let's take a deep dive in JuJu Watkin's NIL portfolio.

Image Credit: Robert Hanashiro-Imagn Images

The USC Trojans’ coveted sophomore JuJu Watkins is one of the most renowned figures in the women’s basketball sphere currently. Ranked No.1 in 2023 by ESPN during her tenure with Sierra Canyon School, Watkins is a two-time gold medalist with the USA Basketball team. She was also adjudged the USBWA National Freshman of the Year in 2024.

JuJu had all eyes on as she participated in the ongoing NCAA Tournament, aka March Madness. In the first round match-up, she led her side with 22 points, eight rebounds and two assists to a lopsided 71-25 win over the UNC Greensboro Spartans. Unfortunately, as the Trojans met the Mississippi State Bulldogs in the second-round match-up, Watkins suffered a season ending ACL injury.

Watkins is a dominating name in women’s collegiate basketball and broke the national freshman scoring record with 920 points. Apart from setting her dominance on the court, she has been a popular name off the court as well and her 1.1 million followers on Instagram are a testament of it. Considering her popularity, it is obvious that Watkins has earned quite a few NIL deals throughout her career.

JuJu Watkins’ NIL Deal

Watkins has signed several NIL deals with brands as popular as United Airlines, State Farm, Nike, Spotify, Instagram, Taco Bell and so many more. Here is a complete breakdown of all her NIL deals so far.

Date	Deal Partners
3/03/25	Degree Deodorant
2/27/25	United Airlines
11/25/24	State Farm
11/14/24	Funko
10/29/24	NYX Professional Makeup
10/10/24	Gatorade
10/08/24	Nike
10/04/24	Fletcher Jones Mercedes
4/05/24	Cactus Jack
3/24/24	Instagram
3/24/24	Estee Lauder
3/19/24	Spotify
3/19/24	NerdWallet
3/15/24	AT&T
3/13/24	Morgan & Morgan
3/10/24	RITZ Crackers
2/08/24	Poppi
2/02/24	Dove
1/21/24	Celsius
11/21/23	Taco Bell
11/18/23	Wells Fargo
11/14/23	House of Victory
8/02/23	Fletcher Jones Motorcars
7/27/23	House of Victory
3/21/23	Cash App
11/01/22	Lids
10/10/22	Nike

Credits: On3

How Much Is JuJu Watkins’ NIL Deal Worth?

According to On3, Watkins has NIL deals with more than 20 companies, which are worth $765K. She is the ninth-ranked athlete on the On3 Women’s NIL 100.

Texas Tech’s NiJaree Canady, who has been awarded USA Softball Player of the Year twice, has been ranked eighth on the list with NIL deals worth $751K. The list is topped by LSU gymnast Livvy Dunne, whose NIL deals are worth a whopping $4.1 million.

What Are JuJu Watkins’ Most Notable Brand Endorsement Deals?

As mentioned, Watkins has signed endorsement deals with over 20 brands, including giants like Nike, Spotify, United Airlines, and more. Some of her most popular deals include:

Also Read: Cooper Flagg NIL Deal: How Much Is Cooper Flagg’s NIL Deal Worth?

Nike: The deal was signed on October 10, 2022, and the contract was renewed on October 8, 2024.

United Airlines: Watkins signed the NIL deal with United Airlines on February 27, 2025.

Gatorade: Watkins signed the deal on October 10, 2022 with the hydration drink brand. Apart from her, UConn star Paige Bueckers has also signed a deal with the brand.

Spotify: Another notable deal signed by JuJu was with Spotify, one of the most popular music streaming platforms.

2025 March Madness

JuJu Watkins

Garima Ranawat

Garima is a sports writer with around two years of experience in Indian sports and a newfound interest in the NBA. Inspired by the leadership of cricketing legend MS Dhoni, she wishes to bring in newer perspectives to the NBA fanatics with her writing.