Already holding commercial rights in France, the New Orleans Saints have decided to further strengthen their ties with the country.
This time, the NFL franchise has chosen to collaborate with a flagship team: the Paris Musketeers, the sole French representative in the European League of Football (ELF).
“The New Orleans Saints of the National Football League (NFL) and the Paris Musketeers of the European League of Football (ELF) are proud to announce an innovative strategic partnership aimed at bringing together fan communities, enhancing the American football experience on a transcontinental scale, and fostering the development of the sport in Europe,” the Louisiana franchise reported on its website.
This collaboration will include joint initiatives, such as co-branded events, fan activities, as well as community programs organized in both New Orleans and Paris, the franchise continues.
The partnership will offer immersive fan experiences, such as player meet-and-greets and cultural exchange events highlighting the rich heritage of both teams.
“We are proud to announce our partnership with the Paris Musketeers, a collaboration that reflects our ongoing commitment to promoting football globally,” said Dennis Lauscha, President of the New Orleans Saints. “This strategic alliance provides a valuable opportunity to expand the reach of the Saints brand, connect with the French public, and share the tradition and passion of our organization with fans around the world.”
For his part, John McKeon, CEO of the Paris Musketeers, also welcomed this alliance:
“Partnering with the New Orleans Saints represents an important milestone for our organization. We look forward to collaborating on initiatives that will enhance the fan experience while contributing to the growth of American football in France and beyond. One of our first joint initiatives will be the launch of a series of halftime flag football games with local youth groups at our home games this season.”
As part of the partnership, the Saints and Musketeers will also explore opportunities for shared training programs, coaching exchanges and the development of digital content designed to engage fans in both countries, the franchise said. This collaboration demonstrates a mutual commitment to innovation, community involvement and the global expansion of American football.
Further information on future events and initiatives arising from this partnership will be communicated in the coming months.
NFL 
