A look at the brands and endorsement deals tied to Michigan Wolverines defensive lineman Mason Graham.
Mason Graham, a standout defensive tackle for the Michigan Wolverines, is projected as a first-round pick in the 2025 NFL Draft. He received a 6.48 grade from the NFL, which classifies him as a player who “will become a good starter within two years.” NFL analyst Lance Zierlein compared Graham to two-time CFP National Champion Christian Wilkins. Further, Graham can consistently beat lateral blocks because of his quick read and response. He is also strong at the point of attack with excellent leverage and body control.
Graham declared for the 2025 draft in December 2024. Prior to that, he was a finalist for both the Outland Trophy and the Bronko Nagurski Trophy, earned Rose Bowl MVP honors, and was named a unanimous All-American. Over three seasons, he played in 39 games and recorded 107 tackles, 18 tackles for loss, and nine sacks. He was also named a Freshman All-American in 2022, a Second-Team All-American and CFP National Champion in 2023, and a two-time First-Team All-Big Ten selection in 2023 and 2024.
Beyond his on-field accomplishments, Graham has also built a strong personal brand, securing multiple NIL deals. Let’s have a look at them.
Michigan junior All-American defensive tackle Mason Graham has declared for the NFL draft and hired Drew Rosenhaus and Ryan Matha to represent him. “We expect Mason to get drafted in the top five picks,” Rosenhaus said. pic.twitter.com/hi4NZ0OOUD
— Adam Schefter (@AdamSchefter) December 10, 2024
Mason Graham has signed NIL (Name, Image, and Likeness) deals with brands such as Wolverine Boots, EA Sports, Champions Circle, and Randy Wise Automotive Team so far.
Here is a complete breakdown of his NIL deals:
| Date | Deal Partner |
| 09/05/2024 | Wolverine Boots |
| 05/05/2024 | Champions Circle |
| 03/08/2024 | EA Sports |
| 11/30/2023 | Michigan Football Signing Event |
| 04/28/2023 | Wolverine Boots |
| 01/26/2023 | Randy Wise Automotive Team |
Source: On3
Mason Graham’s NIL deal worth is not available in the public domain.
On May 9, 2024, Mason Graham signed his most notable NIL endorsement with Wolverine Boots. He is featured in their “Blue-Collar Crew” campaign, alongside teammates like Donovan Edwards, Colston Loveland, and Will Johnson, among others.
The partnership includes a limited-edition line of Michigan-branded apparel and footwear. Featured items include Bucksaw Hooded Flannel Shirts, Floorhand Moc Toe Work Boots, Overman Shirt-Jackets, and Team #144 Commemorative 1000 Mile Boots. A portion of the proceeds benefits Champions Circle, the University of Michigan’s NIL collective.
Proud to be on @wolverine boots blue collar crew! https://t.co/zhSu5dRXnO
— Mason Graham (@MasonGraham_55) September 5, 2024
There is no information on social initiatives signed by Mason Graham in the public domain.
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