Sep 17, 2022; Las Vegas, Nevada, USA; Canelo Alvarez (red trunks) and Gennadiy Golovkin (white trunks) box during a super middleweight championship bout at T-Mobile Arena. Mandatory Credit: Joe Camporeale-USA TODAY Sports

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Major Shift In Boxing As Turki Alalshikh And DAZN Announce End Of Pay Per View Model!

Turki Alalshikh and DAZN agree on a major decsion to end the Pay Per View model in boxing starting this November!

Boxing fans have been complaining about pay per view prices for years. Every big fight seems to cost more than the last one. Fans often end up paying sixty or seventy dollars just to watch two people punch each other for a few rounds. Many boxing lovers have started skipping events because their wallets can’t handle the constant hits. The sport has been slowly pricing out its most loyal supporters. And that is where Turki Alalshikh came in.

The head of Saudi Arabia’s General Entertainment Authority has been shaking up boxing since he arrived on the scene. This guy doesn’t just talk about change, he actually makes it happen. He has been putting together some of the biggest fights in recent memory while trying to make them affordable for regular fans. Now he’s taken his mission to the next level with an announcement that could change everything about how we watch boxing.

Turki Alalshikh Reveals The End of Pay Per View

Turki Alalshikh just dropped a bombshell on the boxing world. He announced that he and DAZN CEO Shay Segev have agreed to end the pay per view model completely. Starting with their Ring Magazine show in November, all Riyadh Season and Ring events will be free for DAZN subscribers. No more shelling out extra cash for the biggest fights.

“Great meeting with my brother Shay, CEO of DAZN. We have big vision to grow boxing and decide: No More Pay-Per-View. Starting with our @ringmagazine show in November, all Riyadh Season & The Ring events will be free to DAZN subscribers. The PPV model has damaged boxing, and we will no longer support it. We are with the fight fans.”

Great meeting with my brother Shay, CEO of DAZN. We have big vision to grow boxing and decide: No More Pay-Per-View. Starting with our @ringmagazine show in November, all Riyadh Season & The Ring events will be free to DAZN subscribers. The PPV model has damaged boxing, and we… pic.twitter.com/txF1VMQaXA
— TURKI ALALSHIKH (@Turki_alalshikh) July 16, 2025

Alalshikh had already been pushing twenty dollar pay per views earlier this year, which seemed like a good deal compared to the usual prices. But now he’s going even further by making everything essentially free with a DAZN subscription. A monthly DAZN subscription costs between fifteen and thirty dollars depending on the plans. That’s less than half the price of a single traditional pay-per-view.

What This Means For Boxing Fans

The upcoming November 22nd card shows exactly what fans can expect from this new model. David Benavidez will defend his WBC light heavyweight title against Anthony Yarde in the main event. The co main event features Devin Haney taking on current WBO welterweight champion Brian Norman Jr. These are the kinds of fights that would normally cost fans serious money to watch. But with the end to PPV model, more people could watch these fights live.

This move puts serious pressure on other boxing promoters and platforms. How can they justify charging sixty dollars for a single fight when fans can get multiple high level fights for the price of a monthly subscription? Once people taste the convenience and value, there’s no going back.

The big question now is whether other major players in combat sports will follow suit. The UFC has built its entire business model around expensive pay per views. But if boxing fans get used to this new way of watching fights, it might force everyone else to reconsider their pricing strategies. After all, fans vote with their wallets, and Alalshikh is giving them a much better deal than anyone else in the game!

(Image Credit: Joe Camporeale – Imagn Images)

Turki Alalshikh

Zaid Quraishi

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I am a dedicated MMA and Boxing content writer at The Playoffs. I was instantly hooked on MMA after watching the fight between Lyoto Machida vs. Gegard Mousasi back in 2014, and since then, i have been an avid writer with a deep love for the sport and its techniques, providing readers with a thorough understanding of the sport. My favorite aspect of working at The Playoffs is the creative freedom it provides. The diverse range of topics, from listicles and SEO to news articles, keeps me engaged and motivates me to continuously improve my skills! I aim to capture the excitement of the combat sports world in my writing, acting as the middleman between fighters and their die-hard fans. It is kind of like a referee, but with words!