Mandatory Credit: Kirby Lee-Imagn Images

Jerry Jones: Businessman or Franchise Owner? – Analyst Offers Simple Solution to Cowboys Fans for Making America’s Team Great Again

Jerry Jones calls the Cowboys a Soap Opera!

Mandatory Credit: Kirby Lee-Imagn Images

Ever wonder why the Dallas Cowboys are always in the headlines for some reason or another? You may feel that it is because of their NFL history, or because of their superstar players, or even because of their widespread popularity across the country.

While all of the above is true to a certain extent, the reason behind the Cowboys’ consistent presence in the media even in the offseason has to do with one man and one man only: franchise owner Jerry Jones. And the longtime serving owner just publicly admitted to the same during his recent run-in with the media.

Jerry Jones Says the Cowboys Are a Soap Opera 365 Days a Year

Owner Jerry Jones was present for Netflix’s Dallas Cowboys docuseries, ‘America’s Team: The Gambler and His Cowboys,’ where he met with the media, telling them outrightly that it’s good to be looked at all the time and that controversy is always good to retain people’s attention.

“I do believe if we’re not being looked at, then I’ll do my part to get us looked at. The Cowboys are a soap opera 365 days a year.” Said Jones. “When it gets slow, I’ll stir it up. It’s wonderful to have the great athletes have the great players, but there’s something more there. There’s sizzle, there’s emotion, and if you will, there’s controversy. That controversy is good stuff in terms of keeping and having people’s attention.”

Relive the ’90s Dallas Cowboys like never before.

America’s Team: The Gambler and His Cowboys premieres August 19. pic.twitter.com/lF6yzTJYIB
— Netflix (@netflix) August 11, 2025

Analyst Slams Jones and Blames the Fans

Of course, the above comments made by the Cowboys’ owner were not taken in good spirits. As analysts on ESPN’s ‘First Take’ debated over the controversial statement, former Cowboy, Marcus Spears, presented two sides to the argument when he was asked if Jones’ approach bothers him.

“It bothers me. It bothered me when I first started talking about the Cowboys. It bothered me when I played and we talked about it as players.” Said Spears before continuing. “Things matter. This translates to winning. It affects what actually happens on the field during the season in games.”

Spears then went on to add that Jones made the Cowboys what they are, and nobody can take that away from him. But he also presented the point that winning is also a way to keep the people’s attention on the team, and it doesn’t have to be just these headlines and controversies.

Micah Parsons leaving practice #Cowboys pic.twitter.com/JaBzr0GZ2l
— Tommy Yarrish (@tommy_yarrish) August 12, 2025

However, analyst Stephen A. Smith was less forgiving, and not only did he slam Jones, but he also attributed much of the blame to Cowboys fans for allowing Jones to get away with such behavior.

“Jerry Jones is about popularity. Jerry Jones is about the sizzle. Jerry Jones is about the allure, the headlines, the attention, etc. Perhaps if you didn’t give it to him, if your silly fans didn’t go out there and pack Jerry World every game. Perhaps if you didn’t buy all of Cowboys’ paraphernalia.”

Smith continued to mock Jones by claiming that he is running a business and not the one playing on the field, so as far as Jones is concerned, he’s done his job.

“See, he ain’t on the football field playing. He ain’t throw that interception. He ain’t missed that tackle. He ain’t he didn’t miss he didn’t fail to get that sack. You understand what I’m saying? He didn’t do all of that. He assembled the crew. So in his world, he did his job.“

"One could easily argue, all you got to do to affect him is not show up."@stephenasmith says Cowboy fans are the problem for continuing to put money in Jerry Jones' pockets 😅 pic.twitter.com/Gz13PQa4Iv
— First Take (@FirstTake) August 12, 2025

As we get closer and closer to the start of the regular season, the contract issue with star defender Micah Parsons is still up in the air. While the Cowboys have a roster capable of getting back to the postseason, all the controversies off the field are bound to have an effect on the team. The question is, how well can they cope and focus on the task at hand?

Mandatory Credit: Kirby Lee-Imagn Images

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Devavrat Kulkarni

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I am a content writer for the NFL team, and joined The Playoffs after working with Sportskeeda and NFL Analysis as an NFL writer. After starting my professional career as a French-to-English translator, working as a content writer is a new adventure for me. I started out in the sports media field for two main reasons: my love for sports in general, especially the NFL, NBA, and Tennis, as well as my passion for writing. The best part of this job is that I get to write a variety of pieces with the freedom to explore content from various angles. It also enables me to stay up to date with the sporting world, which otherwise can be difficult to do in the day-to-day grind. In a world full of chaos, sports unite and entertain like nothing else!