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Ashton Jeanty’s NIL Deals – What NIL Deals Has Ashton Jeanty Signed?

Ashton Jeanty’s NIL Hustle: Big Deals, Bigger Value

Mandatory Credit: Mark J. Rebilas-Imagn Images

Ashton Jeanty, a Boise State Broncos running back, is expected to be a top-10 pick in the 2025 NFL draft. Graded 7.15, a Pro Bowl talent, by the NFL, Jeanty skipped the NFL Combine and performed drills at the Broncos Pro Day. Ahead of the 2025 NFL Draft, he also wrote an open letter to the NFL GMs saying, “I’d draft the guy they can’t tackle.”

Jeanty’s confidence is backed by solid numbers. He rushed for an NCAA-record 2,601 yards in 2024, just 28 yards shy of Barry Sanders’ legendary 1988 mark. He also earned a spot as a Heisman Trophy finalist, along with the Doak Walker, Maxwell, and Earl Campbell Tyler Rose Awards.

A native of Jacksonville, Florida, Jeanty played in 40 games and recorded 750 carries for 4,769 running yards and 50 touchdowns, along with 80 receptions for 862 receiving yards and six touchdowns, over three seasons. He was also named a unanimous All-American in 2024 and earned First-Team All-American honors in 2023.

Ashton Jeanty’s NIL Deals

Ashton Jeanty holds NIL (Name, Image, and Likeness) partnerships with Saxx Underwear and the Boise Hawks, as per On3.

Here is a complete breakdown of his NIL deals so far:

Date	Deal Partner
12/10/2024	SAXX Underwear
02/15/2023	Boise Hawks

Source: On3

Cool deal … these #BoiseState athletes making #NIL appearances for the @BoiseHawks this summer … @BroncoSports

June 2: Genevieve Crewshaw
June 17: Tyler Crowe
July 1: Ashton Jeanty
July 10: Tyson Degenhart
July 15: Taylen Green
July 22: George Holani
Sept. 2: Max Rice https://t.co/SbLt42Byw6
— 𝐌𝐢𝐤𝐞 𝐏𝐫𝐚𝐭𝐞𝐫 (@MikeFPrater) February 15, 2023

How Much is Ashton Jeanty’s NIL Deal Worth?

According to On3, his NIL valuation stands at $1.6 million. He ranks No. 42 on the NIL 100 list and No. 30 among college football athletes, backed by a social media following of 616,000. He is active on Instagram, TikTok and Twitter (X).

What are Ashton Jeanty’s Most Notable Brand Endorsement Deals?

Jeanty’s most notable deal is with the SAXX underwear, signing on December 10, 2024. He revealed this through his Instagram handle, captioning, “When it comes to changing the game it’s about more than leading the country in carries, yards, and touchdowns. It’s about leaving a legacy. @saxxunderwear and @maxxcrosby know what it takes to be a Game changer.”

Social Initiatives Signed by Ashton Jeanty

Ashton Jeanty Endowed Scholarship: Launched by Jeanty in October 2024 through PonyUp, the official crowdfunding platform of Boise State. It aims to support future Bronco student-athletes in their academic and athletic pursuits. Jeanty stated, “I want the student-athletes that come after me to have the same support I’ve felt. I want to help clear obstacles for them, too.”

I'm launching a football scholarship at Boise State to help future Broncos realize their dreams. Will you join me? More info in this link – https://t.co/dOsaPw7tnZ (https://t.co/dOsaPw7tnZ) pic.twitter.com/rU90Y1oNju
— Deuce 2️⃣ (@AshtonJeanty2) October 22, 2024