Image Credit: Kyle Terada-Imagn Images

“Adidas Dame” extended as Damian Lillard signs lifetime contract with Adidas

The Bucks point-guard has a signature shoe with Adidas, the "Adidas Dame."

Image Credit: Kyle Terada-Imagn Images

Damian Lillard, who recently won the 2024 NBA Cup for the Milwaukee Bucks, has joined an elite club now. According to ESPN’s Shams Charania, the Bucks star has signed a lifetime contract extension with Adidas. The Bucks point-guard has a signature shoe with Adidas, the “Adidas Dame.”

After signing a contract with the company, Lillard becomes the fourth active NBA player with a lifetime shoe sponsorship. He has joined LeBron James and Kevin Durant, who have lifetime deals with Nike. Meanwhile, Stephen Curry has a lifetime deal with Under Armour including his own Curry Brand.

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsements. pic.twitter.com/BNKU2VDUNT
— Shams Charania (@ShamsCharania) December 18, 2024

Lillard’s bond with Adidas is longer than the career of many NBA stars. Adidas is one of the biggest shoe companies in the world and has been working with the 8-time All-Star since 2012 when he first joined the league. After two years, he signed a 10-year deal reportedly worth up to $100 million. His contract is expiring this offseason.

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A memorable season for Damian Lillard

Damian Lillard, #EmiratesNBACup Champ 🏆📸 pic.twitter.com/Mr0coDtTOj
— NBA (@NBA) December 18, 2024

Damian Lillard helped the Milwaukee Bucks win the title of the NBA’s In-season Tournament. Bucks overcame Western Conference leaders, Oklahoma City Thunder 97-81 in the final on Tuesday night. It was the first trophy for Lillard alongside Giannis Antetokounmpo, who was selected as NBA Cup MVP.

The Veteran guard scored 23 points, four rebounds and four assists while shooting 6-for-12. He attempted 5 three-pointers out of 10. Damian Lillard’s step-back jumper in the second quarter was his best play during the game. The NBA Cup winner is averaging 25.7 points, 4.5 rebounds and 7.5 assists this season.

Image Credit: Kyle Terada-Imagn Images

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A native of Jaipur, Rajasthan, journalist, and a complete soccer and basketball fan, he found the huge interest with basketball by watching videos of Allen Iverson and Tony Parker, but fell head over heels in love with the sport during the Warriors’ championship era (2015-2018). A sports game addict since his late PS1, he’s also passionate about the Eagles, Inter Miami and the Fever. He’s fortunate to have seen all his favorite teams win championships. He also has a special love for cricket and football (soccer), where he is a fan of Royal Challengers Bangalore and Barcelona.