Mandatory Credit: Kirby Lee-Imagn Images

How Much Do Super Bowl Commercials Cost? Super Bowl Commercials Cost Over The Years

Mandatory Credit: Kirby Lee-Imagn Images

Super Bowl LIX is on the horizon and the Kansas City Chiefs will face the Philadelphia Eagles. The Chiefs are the best team in the NFL and they are tough to stop. Whereas, the Eagles have added supreme rushing talent to improve their chances this time around. This season is huge for the Chiefs and Mahomes as they will try to achieve a three-peat, which has not been done since the merger. For the Eagles, they are trying to win their second Super Bowl trophy after failing to do so, two years prior. The addition of Saquon Barkley has made the Eagles extremely dangerous and if the Chiefs fail to contain Barkley, they’re in for the long haul.

24 Hours till the Final Hunt pic.twitter.com/6ovHXcXg4G
— Philadelphia Eagles (@Eagles) February 8, 2025

Super Bowl is an annual event of the NFL, that takes two teams from the NFC and the AFC to determine the champions. The National Football League has been around for 100 plus years and have continued to have worldwide fans till this date. With its popularity comes revenue for the league. Whether it’s jersey sales, T.V Broadcasting, ticket sales, Commercials, the league has a lot of money. After all, Super Bowl is the biggest North American sports event. By the time February comes around, all the eyes across the nation, is on them. Many talented singers grace the stage and perform at the halftime show and it leaves the fans baffled!

During the Superbowl, biggest brands from across the world comes to the NFL as they have one of the biggest T.V audiences. This also means an excellent time for the MNCs to air their commercials. So this begs the question, how much do the biggest of brands pay, to air their commercials during the Super Bowl? Let’s find out.

Cost Of Super Bowl Commercials

As Super Bowl is the biggest sporting event in America, the cost of Super Bowl commercials will, without a doubt, be high. The companies from across the globe are paying an average of $8 million to air 30-second commercials. Last year, in 2024, brands had to pay an average of $7 million to reserve a slot for their ads. Every season, the prices keep going higher but it is the Super Bowl. No other event has more eyes than the Super Bowl in the United States.

2025 Super Bowl Commercials | #SBLIX

Two Chrises And One Kris Test Out Meta Glasses In An Art Gallery

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— Deadline (@DEADLINE) February 7, 2025

If any business owner has the cash to advertise in the Super Bowl, they should definitely take a chance. The rewards are certainly way better than the price as they can create huge brand awareness and gain new customers.

What was the costliest Super Bowl Commercial?

The costliest Super Bowl commercial of all time is Amazon’s Alexa ad. The cost for the ad was a staggering, $26 million to run for 130 seconds! The advertisement was basically about what it would be like if Alexa (a virtual assistant technology) could read your mind. The ad featured celebrities including Scarlett Johansson (an actress) and her husband Colin Jost (American comedian and writer). The “Mind reader,” ad was aired in 2022 and is the most expensive commercial till this date.

Also Read: Josh Allen tears up after MVP award surprise from Children’s hospital

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Eric Divakaran

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I cover the National Football League and things cannot get better than that. I always dreamed to play football or basketball professionally since I’m built like a Running Back. But now that I can’t, since I’m technically in the “Unc” age, I thought why not pick a career in sports industry? So here I am, doing what I love, and hoping that the Commanders win the Super Bowl. I give love to players when it’s due, but can be critical about their performances at the same time. Enough about me, now let my articles do all the talking.