Jul 13, 2025; Wimbledon, United Kingdom; Jannik Sinner of Italy returns a shot during the menÕs singles final match against Carlos Alcaraz of Spain on day 14 at All England Lawn Tennis and Croquet Club.

tennis

Jannik Sinner Sponsors: What Brand Endorsement Deals Has the Newly Crowned Wimbledon 2025 Champion Signed?

All you need to know Sinner’s financial deals off the court.

Jannik Sinner is the leader of the pack on the ATP circuit. A four-time Grand Slam champion, the Italian is known for his fearless baseline attacks and aggressive ball striking. One of the very few players to record five consecutive wins over 24-time Grand Slam champion Novak Djokovic, Sinner has carefully moulded a stunning career at merely 23-years-old. On Sunday, he successfully won in his fourth consecutive major final – overcoming Carlos Alcaraz at the 2025 Wimbledon Championships.

Despite being the holder of the US Open and Australian Open, Sinner fell agonisingly short of adding the Roland Garros championship into his cabinet. The top seed now has a 26-3 record after of the Wimbledon final. Sinner’s immense claim to fame has earned him a massive amount of prize money, as well as vital brand endorsement deals.

Today, we will take a look at the brand partnerships that Jannik Sinner has signed:

Nike

Jannik Sinner has a 10-year, $158 million deal with American sporting giant Nike. The brand sponsors Sinner’s clothing, accessories and footwear. While he originally joined the Nike family way back in 2019, he signed a contract extension in 2023. The Italian has his own Nike logo, and is in line to have a separate line in his name.

Jannik Sinner 🍏

– NikeCourt Slam Polo/Short
– Head Speed MP
– Nike GP Challenge 1 PRM in Deep Night#RolandGarros pic.twitter.com/JMtdQY7D2b
— TENNIS (@Tennis) May 30, 2025

Head Tennis

While American-Austrian manufacturer Head used to sponsor Sinner’s clothing and equipment earlier, the brand is solely in charge of the World No. 1’s racquets at present. Owing to his background in tennis and skiing – both of which are Head’s key sports – Sinner is one of their primary faces.

Gucci

In 2022, Jannik Sinner signed a ground-breaking contract with Italian fashion brand Gucci. He was announced as a brand ambassador for the company, and continues to lead several campaigns for them. At Wimbledon in 2023, Sinner walked out with a beige Gucci bag – the powerhouse label claimed that it was the “first time a high-end luxury luggage piece has been brought on court.”

Rolex

Swiss luxury watchmaker Rolex also has a long-term association with the three-time Grand Slam champion. According to their official website, “Rolex has proudly supported Italian professional tennis player Jannik Sinner since welcoming him to the Rolex Family in sports in 2020.” Sinner is counted as an A-List client of Rolex, which means that he receives free watches from the company.

Ahead of this year's Championships, Jannik Sinner joined us to talk about what it's like to play against Novak Djokovic. Now they meet in the semi-final.

Watch the full episode of Centre Court Cinema with @rolex ⬇️
— Wimbledon (@Wimbledon) July 10, 2025

Lavazza

A popular Italian coffee brand, Lavazza has reportedly trusted Jannik Sinner since he was aged 17. He acts as a global sports ambassador for the brand, and they have a specialised ‘Jannik Beyond Sinner’ project where the brand demystifies the human behind all the accolades and records. The precise valuation of the partnership is not known.

(Image Credits: Susan Mullane, Imagn Images)

ATP

Carlos Alcaraz

Gucci

Jannik Sinner

Nike

Tennis

Wimbledon

Wimbledon 2025

Sankalp Harikrishnan

A passionate sports fan through and through, I am currently pursuing my MA in Global Sports Journalism. I specialise in tennis and football writing at The Playoffs News, and I have prior experience working at EssentiallySports and Sportskeeda. Born and raised in Bengaluru, India, sport was my safe space right from my childhood. After trying my hand at multiple sports and representing my educational institutions in cricket, badminton and table tennis, I found sports media to be my calling.