TCU Horned Frogs guard Hailey Van Lith (10) dribbles the ball in the first half of the Horned Frogs' NCAA Playoff Regional final game against the Texas Longhorns at Legacy Arena in Birmingham Alabama, March 31, 2025.

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Hailey Van Lith NIL Deals – How Much Is Hailey Van Lith’s NIL Deal Worth?

Let's deep dive in Hailey Van Lith's NIL portfolio.

In the early years of her collegiate career, Hailey Van Lith emerged as a potential lottery pick. During her high school career with Cashmere High School in Cashmere, Washington, the 23-year-old was rated as one of the top picks. She was named a McDonald’s All-American and left as the leading scorer in state history.

Van Lith spent the first three college seasons at Louisville where she earned the first-team All-ACC honors twice. She led the Cardinals to the Final Four during her sophomore year in 2022. After her junior season, Van Lith was transferred to LSU, which turned out to be a challenging duration for her, and put her WNBA future in jeopardy.

However, Van Lith took the string of her future in her hand and made use of her “Covid year” to return to the college for a fifth season. She transferred to TCU and took the team to the Elite Eight for the first time in school history. She averaged 17.9 points, 4.6 rebounds, and 5.4 assists per game this season.

Van Lith enjoys a huge fan following and has signed multiple NIL deals with several popular brands. Let’s dive into her NIL portfolio, and have a look-

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Hailey Van Lith NIL Deals

Hailey Van Lith has multiple NIL deals with top-tier brands including SI Swimsuit, Adidas, etc. Here is a complete breakdown of her NIL portfolio-

Date	Brand
08/04/2025	SI Swimsuit
23/01/2025	The NIL Store
09/01/2025	J Lab
05/06/2024	The Flying T Club
02/05/2024	Apple Cash
29/04/2024	La Croix
18/03/2024	Topps
12/01/2024	Tigers NIL Store
09/10/2023	Tigers NIL Store
07/02/2023	Invesco QQQ
26/07/2022	Adidas
18/03/2022	94 Feet of Game App
03/03/ 2022	Billionaire Girls Club
24/11/2021	Dick’s Sporting Goods
18/10/2021	Shaquille O’Neal Foundation
25/09/2021	Sierato

How Much Is Hailey Van Lith’s NIL Deal Worth?

Hailey Van Lith’s net worth is estimated to be between $1 million and $5 million, per Marca.com. She signed her first NIL deal in 2021. Talking about her NIL deal valuation, it is $758K, according to On3 Sports. Her valuation puts her at fifth spot among women’s college basketball players.

What Are Hailey Van Lith’s Most Notable Brand Endorsement Deals?

Some of the most notable brand deals signed by Van Lith include:

Adidas– The popular athleisure brand, Adidas, signed 15 student-athletes in recognition of the 50th anniversary of Title IX in 2022.

The NIL Store– Hailey Van Lith and Duke superstar Cooper Flagg headlined the new “Hometown Hero” collection, which features throwback jerseys to their high school career.

SI Swimsuit– Hailey Van Lith became the latest swimsuit cover model for Sports Illustrated.

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2025 WNBA

Hailey Van Lith

Garima Ranawat

Garima is a sports writer with around two years of experience in Indian sports and a newfound interest in the NBA. Inspired by the leadership of cricketing legend MS Dhoni, she wishes to bring in newer perspectives to the NBA fanatics with her writing.