Cooper Flagg NIL Deal – How Much Is Cooper Flagg’s NIL Deal Worth?

Gulshan Sharma

Last updated: June 25, 2025

2 min read

Let's take a deep dive in Cooper Flagg's NIL portfolio.

Image Credit: Bob Donnan-Imagn Images

Duke Blue Devils’ star, Cooper Flagg has been sensational on and off the field. The freshman has led Duke to a regular season title, a number-one seed at the March Madness and won the ACC Player of the Year. With such accolades surrounding Flagg, major brands wished to bring Flagg on board.

Flagg is currently the hot pick for the 2025 NBA Draft and the Mavericks are going to pick him as the first pick in the draft. Both parties have met and discussed about the next season. However, the ACC Player of the Year made smart decisions and navigated through the herd and partnered with some of the biggest brands in NIL.

Juju Watkins, Paige Bueckers, and Cooper Flagg star in Gatorade’s new campaign called ‘The Take’.

Click the link to be the first to know about new campaigns: https://t.co/BN73nILebH pic.twitter.com/9F2maCQ9P5
— Booking Agent Info (@baidatabase) March 20, 2025

Cooper Flagg’s NIL Deals

Cooper Flagg has signed six NIL Deals as of June 20, 2025. Some big names include New Balance, Gatorade and Fanatics. Here’s the full breakdown of Flagg’s NIL deals:

Date	Brand name
22/4/24	CAA
26/8/24	New Balance
28/10/24	Cort Furniture
29/10/24	Gatorade
17/1/25	Fanatics
23/1/25	NIL Store

How Much Is Cooper Flagg’s NIL Deal Worth?

Cooper Flagg’s NIL deal is worth $4.8 million. The deal is ranked second amongst the college athletes, behind Texas Longhorns’ QB, Arch Manning. The Longhorns Quarterback has a $6.5 million valuation.

Among the current college basketball athletes, Cooper Flagg is miles ahead of the competition. The next best NIL deal is of Braden Smith of Purdue, ranked 25 in NIL 100, according to On3.

Also Read: TOP 2025 NBA Draft Prospects featuring in March Madness This Year

What are Cooper Flagg’s most notable brand endorsement deals?

Cooper Flagg’s most notable brand endorsement deals include New Balance, Gatorade and Fanatics.

Cooper Flagg signed a historic NIL Deal with New Balance. This is a five-year deal, with the first year focused on NIL. The rest four-years are structured to provide the player a brand deal that most pro-athletes get.

Cooper Flagg, The Intelligent Choice. pic.twitter.com/JvvvMM9lfm
— New Balance (@newbalance) August 26, 2024

His NIL deal with Gatorade is also the highlight of his NIL portfolio. He also became the first men’s college basketball player to partner with Gatorade.

Cooper Flagg’s first NIL deal of 2025 was with Fanatics, a sports merchandising brand. His autograph, game-used items can be used in the cards. This is also one of the most fancy deals in Flagg’s portfolio, bringing him millions.

Image Credit: Bob Donnan-Imagn Images

Cooper Flagg

Cooper Flagg’s NIL Deal

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Gulshan Sharma

Gulshan Sharma is a passionate writer with a love for storytelling. With a keen interest in Sports Journalism, he aim to craft engaging and thought-provoking content that resonates with readers.