Michigan tight end Colston Loveland (18) warms up before the Oregon game at Michigan Stadium in Ann Arbor on Saturday, Nov. 2, 2024.

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Colston Loveland NIL Deals – What NIL Deals Has Colston Loveland Signed?

Loveland's NIL portfolio growth along with Community Initiatives

Michigan tight end Colston Loveland (18) warms up before the Oregon game at Michigan Stadium in Ann Arbor on Saturday, Nov. 2, 2024.

The Michigan Wolverines’ tight end, Colston Loveland, declared for the 2025 NFL Draft in December 2024. One of the top TE prospects in the class, he received a solid NFL grade of 6.70. At 6 feet 6 inches and 248 pounds, the fluid-moving tight end is a mismatch nightmare, a reliable safety valve and a lethal threat in the red zone. Sports Illustrated projects him as the No. 18 overall pick by the Seattle Seahawks.

Graduating from Gooding, Idaho, as a four-star recruit, Loveland joined Michigan in 2022. The next year, he won the CFP National Championship with the Wolverines, earning first-team All-Big Ten honors. In 2024, he continued the strong play, earning second-team All-American and All-Big Ten honors. Over 39 games across three college seasons, he recorded 117 receptions for 1,466 yards and 11 touchdowns.

Colston Loveland is Going to be a Monster.

📌 6’5 / 245 lbs – Long, Strong, Athletic
📌 Natural separator (❤️) +++
📌 Tough, Coordinated, Explosive

There are some really fun landing spots…
(#Bengals? #Chargers? #Broncos? #Patriots? #Rams? #Chiefs??) https://t.co/M4udmb1Vlb pic.twitter.com/DH8rXgLfMu
— SCOUTD (@scoutdnfl) February 14, 2025

Colston Loveland’s NIL Deals

Colston Loveland’s NIL deals have been with Randy Wise Automotive Team, Wolverine Boots, Wolverine Weekend, The M Den, Father-Son Ann Arbor Football Camp, Momentous, Michigan Football Signing Event, Great Clips, Top Tier Authentics, EA Sports, Feldman Chevrolet of Highland, Champions Circle Trophy Walk, and Marco’s Pizza.

Here is a complete breakdown of his NIL deals so far:

Date	Deal Partner
12/17/24	Marco’s Pizza
09/05/24	Wolverine Boots
04/16/24	Champions Circle Trophy Walk
04/03/24	Feldman Chevrolet of Highland
03/08/24	EA Sports
12/29/23	Top Tier Authentics
12/28/23	Great Clips
11/30/23	Michigan Football Signing Event
10/18/23	The M Den
06/23/23	Momentous
06/11/23	Father-Son Ann Arbor Football Camp
06/01/23	The M Den
05/09/23	Wolverine Weekend
04/28/23	Wolverine Boots
01/30/23	Randy Wise Automotive Team

Source: On3

How Much is Colston Loveland’s NIL Deal Worth?

Colston Loveland’s NIL deal worth is not available in the public domain.

What are Colston Loveland’s Most Notable Brand Endorsement Deals?

Marco’s Pizza: Loveland partnered with Marco’s Pizza on December 17, 2024. Given that the pizza place is a national chain, the deal added commercial value to Loveland’s portfolio.

Wolverine Boots: Loveland partnered with the boot and clothing company, Wolverine, two times. First on April 28, 2023 and then on September 5, 2024. They launched “Blue Collar Crew,” partnering with the Michigan Wolverines’ head coach, Jim Harbaugh, as well as J.J. McCarthy, Will Johnson, Junior Colson, and Mason Graham.

Boot brand @wolverine expands NIL partnership with Michigan football players, launching 'Blue-Collar Crew' #GoBlue https://t.co/EPg0WPoAiL pic.twitter.com/y9lJGe6XeV
— Clayton Sayfie (@CSayf23) September 5, 2024

EA Sports: Loveland collaborated with EA Sports on March 8, 2024, as part of the company’s College Football 25 launch initiative.

Top Tier Authentics: On December 29, 2023, Loveland collaborated with Top Tier Authentics to offer signed memorabilia along with 22 Michigan and 25 Tennessee players.

The M Den: In collaboration with The M Den, Loveland released limited-edition trading cards on June 1 and October 18, 2023.

Randy Wise Automotive Team: Loveland’s first NIL deal ever was with Randy Wise Automotive, signed on January 30, 2023. It was a significant NIL partnership with a regional auto group.

Social Initiatives Signed by Colston Loveland

Michigan Football Signing Event: On November 30, 2023, Loveland participated in the Michigan Football Signing Event, connecting with fans and the community.

Get ready for your one chance to meet the 2023 Big Ten East Champs!

We'll be at Somerset Collection on December 9th from 2:30-4:30pm with your favorite Wolverines!

Limited availability, secure your spot now. ⬇️https://t.co/hcugj1Xok3 pic.twitter.com/iuAO7dtZEI
— Champions Circle (@ChampCircleUofM) November 30, 2023

Father-Son Ann Arbor Football Camp: On June 11, 2023, Loveland participated in a family-centered youth camp organized by the Valiant Management Group on Father’s Day.

Join us on Father's Day at the Father/Son Youth Football Camp!@DEdwards__ @JuniorColson @KrisJenkinsJr1 @colstonlovelan1 @jayharrell32 @bigtrevk https://t.co/XA30MojhxO pic.twitter.com/t4LYfs3uYn
— Valiant Management Group (@valiantuofm) June 11, 2023

Momentous: Loveland partnered with Momentous on June 23, 2023. The company focuses on brain health and cognitive function, providing creatine to support athlete well-being.

Wolverine Weekend: On May 9, 2023, Loveland co-hosted “Wolverine Weekend” in Traverse City to celebrate Michigan football and interact with the local community.