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October 29, 2024 - 9:05 pm

NHL Partners with lululemon to Launch Branded Apparel for Fans and Players

The NHL and lululemon have teamed up to release a new line of branded apparel, now available for fans of 11 teams

The NHL and lululemon, a high-end clothing brand, have revealed a joint partnership in which hockey supporters can currently participate.

Players are already wearing the gear and starting on Tuesday, Oct. 29, it is now available for purchase by 11 teams. In the upcoming year, all 32 NHL teams will offer products featuring their logos in the lineup. Both men and women can find a variety of options to choose from in the new collection available at Fanatics.

lululemon has a range of options available for the upcoming 2024-25 NHL season, including casual shirts, trendy polos, and hoodies perfect for hockey season. No matter how your team begins the year, you’ll want to show your team and city the utmost support.

All items shown are accessible to each of the 11 teams. Stop wasting time and browse the new NHL exclusive collection from lululemon to see which teams and gear are currently offered.

The 2024-25 NHL season will showcase clothing from 11 NHL teams

In the upcoming season, the collaboration between Lululemon and Fanatics will extend to encompass all 32 NHL teams. lululemon apparel can now be purchased for the following teams, including the New York Rangers.

  • Boston Bruins
  • Chicago Blackhawks
  • Detroit Red Wings
  • Edmonton Oilers
  • Florida Panthers
  • Montreal Canadiens
  • Seattle Kraken
  • Toronto Maple Leafs
  • Vancouver Canucks​
  • Vegas Golden Knights

The first product launch will feature some of lululemon’s most beloved and well-known items for both men and women, decorated with team logos. These items include the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.

The collaboration with lululemon comes after their recent deal with the Chicago Blackhawks and 2023-24 Calder Trophy winner for NHL rookie of the year, Connor Bedard, who was the first NHL player to join the brand’s ambassador team and is highlighted in the collection’s creative campaign.

The campaign features NHL players and their partners like John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone to present the men’s and women’s collections.

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