{"id":812019,"date":"2023-08-19T17:23:27","date_gmt":"2023-08-19T15:23:27","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=812019"},"modified":"2023-08-19T17:23:28","modified_gmt":"2023-08-19T15:23:28","slug":"potentiel-apple-sport-espn-cible","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/","title":{"rendered":"Le potentiel d’Apple dans le sport\u00a0: ESPN comme nouvelle cible\u00a0?"},"content":{"rendered":"

Le mastodonte Apple est à nouveau sous les feux de la rampe. Cette fois, il ne s’agit pas d’une nouvelle version d’iPhone ou d’une mise à jour logicielle mais plutôt d’une incursion dans le monde du sport.<\/h2>

Avec les spéculations sur Apple envisageant l’acquisition d’ESPN, selon Dan Ives<\/a>, le paysage de la diffusion du sport pourrait alors prendre un tournant résolument inédit.<\/p>

Le rendez-vous d’Apple avec le sport : le contexte<\/h3>

L’incursion d’Apple dans le monde du divertissement, avec des plateformes comme Apple TV+, l’a déjà mis en concurrence directe avec des géants du streaming comme Netflix et Amazon Prime Video. Avec son récent accord de streaming de 2,5 milliards de dollars sur 10 ans avec la Major League Soccer, le géant de la technologie indique un intérêt croissant pour le contenu sportif en direct. L’arrivée de Lionel Messi fortifie encore davantage ce positionnement.<\/p>

L’intérêt potentiel d’Apple pour ESPN n’est pas seulement une fascination passagère. En acquérant ESPN, Apple pourrait avoir accès à un trésor de droits sportifs de la NFL, NBA<\/a>, WNBA, MLB, NHL<\/a>, UFC, PGA Tour et bien d’autres. De plus, Apple diffuserait deux Super Bowls après 2026.<\/p>

\n

\"\"

Aug 31, 2018; Madison, WI, USA; ESPN College Football logo on a tv camera prior to the game between the Western Kentucky Hilltoppers and Wisconsin Badgers at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports<\/p><\/div>\n<\/p>

Ces droits, combinés aux prouesses technologiques d’Apple et à sa vaste audience mondiale, pourraient considérablement remodeler le paysage de la diffusion sportive en direct.<\/p>

Cependant, il est essentiel de se souvenir de l’historique des acquisitions d’Apple. Le titan de la technologie est notoirement pointilleux, son achat le plus important étant l’acquisition de Beats pour 3 milliards de dollars en 2014. Un rachat potentiel de 50 milliards de dollars d’ESPN<\/strong> n’est pas seulement une simple décision commerciale, mais une déclaration d’intention, montrant l’évolution des priorités d’Apple.<\/p>

L’équation ESPN : plus que de simples chiffres<\/h3>

ESPN a été le joyau de la couronne du vaste empire de Disney, servant de générateur de revenus important.<\/p>

Si Apple décide de faire un pas vers ESPN, les implications sont vastes. Cette union pourrait voir une combinaison des 2 milliards d’appareils d’Apple sur la planète et de la présence numérique importante d’ESPN, remodelant de façon monumentale la manière dont le public consomme les sports en direct.<\/p>

De plus, l’acquisition du géant de la technologie pourrait ouvrir la porte à de nouvelles consolidations dans l’industrie. Alors que les réseaux de médias hérités sont aux prises avec le défi de l’évolution des habitudes des téléspectateurs et de la montée en puissance des services de streaming, la décision potentielle d’Apple pourrait bien n’être que la pointe de l’iceberg.<\/p>

 <\/p>

 <\/p>

Crédit photo : Andrew Weber-USA TODAY Sports<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":812089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[3208,949,337],"sport":[],"saison":[],"class_list":["post-812019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-apple","tag-droits-tv","tag-espn"],"acf":[],"yoast_head":"\nLe potentiel d'Apple dans le sport : ESPN comme nouvelle cible ? - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le potentiel d'Apple dans le sport : ESPN comme nouvelle cible ? - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-19T17:23:28+02:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/08\/USATSI_5094314.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1119\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/\",\"name\":\"Le potentiel d\\\\'Apple dans le sport\u00a0: ESPN comme nouvelle cible\u00a0? - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/08\/USATSI_5094314.jpg\",\"datePublished\":\"2023-08-19T15:23:27+00:00\",\"dateModified\":\"2023-08-19T15:23:28+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/potentiel-apple-sport-espn-cible\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/08\/USATSI_5094314.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/08\/USATSI_5094314.jpg\",\"width\":1920,\"height\":1119,\"caption\":\"Jan. 4, 2011; New Orleans, LA, USA; ESPN logo prior to the 2011 Sugar Bowl between the Arkansas Razorbacks and the Ohio State Buckeyes at the Louisiana Superdome. 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