{"id":699067,"date":"2023-07-12T20:03:29","date_gmt":"2023-07-12T18:03:29","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=699067"},"modified":"2023-07-12T20:03:30","modified_gmt":"2023-07-12T18:03:30","slug":"yankees-sponsor-maillot","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-mlb\/yankees-sponsor-maillot\/","title":{"rendered":"Les Yankees de New York brisent la tradition avec le sponsor maillot"},"content":{"rendered":"<h2>Les Yankees de New York ont &#8203;&#8203;annonc&eacute; mercredi qu&rsquo;ils introduisaient un patch sponsoris&eacute; sur leur uniforme embl&eacute;matique.<\/h2><p>La compagnie d&rsquo;assurance commerciale, Starr Insurance, a &eacute;t&eacute; nomm&eacute;e &laquo;&nbsp;Signature Partner&nbsp;&raquo; des Yankees et deviendra le tout premier partenaire d&rsquo;&eacute;cusson de maillot de l&rsquo;&eacute;quipe.<\/p><h3>&Eacute;cusson signature sur un uniforme embl&eacute;matique<\/h3><p>&Agrave; partir du 21 juillet, les logos Starr Insurance feront leurs apparitions sur les manches des maillots des Yankees, marquant un changement significatif dans l&rsquo;apparence de l&rsquo;un des uniformes les plus reconnus dans le sport mondial. L&rsquo;emplacement du patch, cependant, variera d&rsquo;un joueur &agrave; l&rsquo;autre, ajoutant une touche unique &agrave; l&rsquo;accord de parrainage.<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The New York Yankees are proud to welcome Starr Insurance as our new signature partner. <a href=\"https:\/\/twitter.com\/StarrCompanies?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>@StarrCompanies<\/a> <a href=\"https:\/\/t.co\/urjpUp7dy5\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/urjpUp7dy5<\/a><\/p>\n<p>&mdash; New York Yankees (@Yankees) <a href=\"https:\/\/twitter.com\/Yankees\/status\/1679128500391886856?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>July 12, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Les <a href=\"https:\/\/theplayoffs.news\/fr\/equipe\/new-york-yankees-mlb\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Yankees<\/a> rejoignent maintenant 12 autres &eacute;quipes de la MLB qui ont d&eacute;j&agrave; fait des ajouts similaires &agrave; leurs maillots. Cette tendance a &eacute;t&eacute; initi&eacute;e par les Padres de San Diego en avril dernier, repr&eacute;sentant un changement dans la commercialisation d&rsquo;espace de sponsoring des uniformes d&rsquo;&eacute;quipe au sein de la ligue.<\/p><h3>R&eacute;action des fans et n&eacute;cessit&eacute; financi&egrave;re<\/h3><p>Les fans devraient avoir des r&eacute;actions mitig&eacute;es &agrave; propos de ce changement inattendu. L&rsquo;uniforme &agrave; fines rayures des Yankees occupe une place importante dans l&rsquo;histoire et les traditions de l&rsquo;&eacute;quipe, et l&rsquo;ajout d&rsquo;un &eacute;cusson de sponsor risque de rencontrer de la r&eacute;sistance. Cependant, comme de nombreux changements controvers&eacute;s dans le sport, cela aussi devrait progressivement passer &agrave; l&rsquo;arri&egrave;re-plan.<\/p><p>Sur une note plus l&eacute;g&egrave;re, l&rsquo;ajout du sponsor &eacute;tait li&eacute; avec humour au co&ucirc;t potentiel de la r&eacute;tention du joueur vedette Aaron Judge, indiquant les implications financi&egrave;res de ces parrainages. Bien que l&rsquo;attrait visuel des publicit&eacute;s sur les maillots soit discutable, leur rentabilit&eacute; pour les &eacute;quipes est ind&eacute;niable, et elles sont d&eacute;sormais de plus en plus courantes dans les sports mondiaux.<\/p><h3>Une relation historique<\/h3><p>Cette d&eacute;cision majeure fait suite &agrave; l&rsquo;accord entre la MLB et l&rsquo;association des joueurs pour introduire la publicit&eacute; sur les maillots dans la derni&egrave;re convention collective. Ce n&rsquo;est pas un nouveau concept dans les sports nord-am&eacute;ricains, la NBA ayant introduit des publicit&eacute;s sur les maillots au cours de la saison 2017-18, suivie de la LNH lors de la saison 2022-23. Seule la NFL r&eacute;siste encore et toujours.<\/p><p>Starr Insurance, une &laquo;&nbsp;organisation mondiale d&rsquo;assurance et d&rsquo;investissement pr&eacute;&eacute;minente&nbsp;&raquo;, verra &eacute;galement sa signalisation plac&eacute;e sur le mur ext&eacute;rieur du Yankee Stadium devant les releveurs de l&rsquo;&eacute;quipe locale et de l&rsquo;&eacute;quipe visiteuse, &eacute;largissant encore sa visibilit&eacute;.<\/p><p>Hal Steinbrenner, le pr&eacute;sident des Yankees, a exprim&eacute; son enthousiasme &agrave; propos du partenariat avec Starr, d&eacute;clarant&nbsp;:<\/p><blockquote><p>&laquo;&nbsp;Nous sommes extr&ecirc;mement fiers d&rsquo;accueillir Starr Insurance en tant que tout premier partenaire signature des Yankees.&nbsp;&raquo; Steinbrenner a soulign&eacute; la relation de dix ans entre les Yankees et Starr Insurance, faisant de la soci&eacute;t&eacute; le choix parfait pour cette &laquo;&nbsp;relation historique&nbsp;&raquo;.<\/p><\/blockquote><p>La d&eacute;cision d&rsquo;introduire un patch sponsoris&eacute; est un changement important pour les Yankees.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":699069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[188,9],"tags":[717],"sport":[],"saison":[],"class_list":["post-699067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-mlb","category-mlb","tag-new-york-yankees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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