{"id":632138,"date":"2023-06-14T11:23:18","date_gmt":"2023-06-14T09:23:18","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=632138"},"modified":"2023-06-14T15:43:53","modified_gmt":"2023-06-14T13:43:53","slug":"finales-2023-pires-audiences-30-ans","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nba\/finales-2023-pires-audiences-30-ans\/","title":{"rendered":"Les finales NBA 2023 parmi les pires audiences depuis 30 ans"},"content":{"rendered":"<h2>Avec 11,6 millions de t&eacute;l&eacute;spectateurs de moyenne les finales entre Denver et Miami font partie des moins regard&eacute;es de ses derni&egrave;res ann&eacute;es.<\/h2><p>&nbsp;<\/p><p>Peu d&rsquo;am&eacute;ricains devant leurs t&eacute;l&eacute;s pour voir le premier sacre des Nuggets. En effet, les finales 2023 n&rsquo;ont rassembl&eacute; &laquo;&nbsp;que&nbsp;&raquo; <strong>11,6 millions de t&eacute;l&eacute;spectateurs<\/strong> de moyenne sur ABC. Si l&rsquo;on enl&egrave;ve les finales pendant les crise du Covid (2020 et 2021) il s&rsquo;agit des <strong>plus faibles audiences depuis 2007<\/strong>, opposition entre les deux petits march&eacute;s de Cleveland et San Antonio.<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-632144\" src=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-14-111458-300x156.png\" alt=\"Audiences finales NBA\" width=\"779\" height=\"405\" srcset=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-14-111458-300x156.png 300w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-14-111458.png 657w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/p><p>&nbsp;<\/p><p>Pourtant, le public &eacute;tait au rendez-vous tout au long des play-offs avec 5,5 millions de t&eacute;l&eacute;spectateurs de moyenne, <strong>un record depuis 2018<\/strong>. Les Nuggets et le Heat sont deux &laquo;&nbsp;moyens march&eacute;s&nbsp;&raquo; ce qui explique cette baisse d&rsquo;audience. Selon&nbsp;<a href=\"https:\/\/theathletic.com\/4562730\/2023\/05\/31\/nuggets-heat-nba-finals\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>The Athletic<\/a>, il s&rsquo;ag&icirc;t des 16<sup>&egrave;me<\/sup>&nbsp;et 18<sup>&egrave;me<\/sup>&nbsp;&eacute;quipes qui g&eacute;n&egrave;rent le plus d&rsquo;argent en droit TV dans la ligue.<\/p><p>&nbsp;<\/p><p>Mais dans certains cas, m&ecirc;me des petits et moyens march&eacute;s peuvent g&eacute;n&eacute;rer des audiences en finale si elles disposent de stars &laquo;&nbsp;bankable&nbsp;&raquo;. C&rsquo;&eacute;tait le cas de <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/lebron-james-nba-3932\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>LeBron James<\/a> &agrave; Cleveland.<\/p><p>&nbsp;<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The 2023 Finals Game 4 had the second-lowest viewership since the 2007 Finals Game 4 &#128563;<\/p>\n<p>Game 4 of the 2020 Finals remains the lowest <\/p>\n<p>(Via <a href=\"https:\/\/twitter.com\/awfulannouncing?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>@awfulannouncing<\/a> ) <a href=\"https:\/\/t.co\/TIj2UGq0u2\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/TIj2UGq0u2<\/a><\/p>\n<p>&mdash; NBACentral (@TheDunkCentral) <a href=\"https:\/\/twitter.com\/TheDunkCentral\/status\/1668399361137553409?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>June 12, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>&nbsp;<\/p><p>Il est difficile de calculer le &laquo;&nbsp;star-power&nbsp;&raquo; d&rsquo;un joueur NBA mais l&rsquo;un des moyens les plus r&eacute;v&eacute;lateurs est la vente de maillots. En 2022, ni Jokic ni Butler n&rsquo;&eacute;tait dans le&nbsp;<strong>top 15 des maillots les plus vendus<\/strong>, Miami et Denver ne figurent pas non plus dans le top 10 par &eacute;quipe.<\/p><p>&nbsp;<\/p><p>Des stars &laquo;&nbsp;peu bankable&nbsp;&raquo; et des march&eacute; t&eacute;l&eacute;visuels moyens sont donc &agrave; l&rsquo;origine des faibles audiences, qui n&rsquo;ont rien enlev&eacute; &agrave; la qualit&eacute; de ses finales.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":180310163,"featured_media":630541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[110,10],"tags":[1169,4363],"sport":[2783],"saison":[3453],"class_list":["post-632138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nba","category-nba","tag-audiences","tag-finales-nba","sport-nba","saison-3453"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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