{"id":603827,"date":"2023-06-01T15:55:52","date_gmt":"2023-06-01T13:55:52","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=603827"},"modified":"2023-06-01T15:55:53","modified_gmt":"2023-06-01T13:55:53","slug":"miami-denver-finale-peu-engouement","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nba\/miami-denver-finale-peu-engouement\/","title":{"rendered":"Miami\u00a0vs Denver : une finale avec peu d\u2019engouement\u00a0?"},"content":{"rendered":"<h2>Les finales NBA d&eacute;butent ce soir entre le Miami Heat et les Denver Nuggets, deux &laquo;&nbsp;moyens march&eacute;s&nbsp;&raquo; avec des stars pas forc&eacute;ment &laquo;&nbsp;bankable&nbsp;&raquo;. Une belle affiche sur le terrain mais qui risque, selon les annonceurs, de ne pas g&eacute;n&eacute;rer de tr&egrave;s grandes audiences.<\/h2><p>&nbsp;<\/p><p>L&rsquo;&eacute;quipe marketing de la NBA est pass&eacute;e &agrave; deux doigts d&rsquo;une finale de r&ecirc;ve entre les Lakers et les Celtics. Un affrontement historique qui aurait sans doute g&eacute;n&eacute;r&eacute; d&rsquo;&eacute;normes audiences. Les play-offs 2023 rassemblent en effet un <strong>nombre de t&eacute;l&eacute;spectateurs in&eacute;dits<\/strong> et donc les droits TV sont vendus tr&egrave;s cher.<\/p><p>&nbsp;<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The official schedule of the <a href=\"https:\/\/twitter.com\/hashtag\/NBAFinals?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>#NBAFinals<\/a> presented by <a href=\"https:\/\/twitter.com\/YouTubeTV?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>@YouTubeTV<\/a>!<\/p>\n<p>Game 1: Thursday, 6\/1, 8:30 PM ET on ABC <a href=\"https:\/\/t.co\/psNkHpQGj5\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/psNkHpQGj5<\/a><\/p>\n<p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1663376393164447745?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>May 30, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>&nbsp;<\/p><p><strong>Les audiences pourraient n&eacute;anmoins baisser<\/strong> pour les finales entre Denver et Miami. Au-del&agrave; du spectacle qui s&rsquo;annonce sur le terrain, les deux &eacute;quipes sont de &laquo;&nbsp;moyens march&eacute;s&nbsp;&raquo;. Selon <a href=\"https:\/\/theathletic.com\/4562730\/2023\/05\/31\/nuggets-heat-nba-finals\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>The Athletic<\/a>, il s&rsquo;ag&icirc;t des 16<sup>&egrave;me<\/sup> et 18<sup>&egrave;me<\/sup> &eacute;quipes qui g&eacute;n&egrave;rent le plus d&rsquo;argent en droit TV dans la ligue.<\/p><p>&nbsp;<\/p><p>Mais dans certains cas, m&ecirc;me des petits et moyens march&eacute;s peuvent g&eacute;n&eacute;rer des audiences en finale si elles disposent de stars &laquo;&nbsp;bankable&nbsp;&raquo;. C&rsquo;&eacute;tait le cas de LeBron James &agrave; Cleveland ou de <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/giannis-antetokounmpo-milwaukee-bucks-nba\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Giannis Antetokounmpo<\/a> &agrave; Milwaukee.<\/p><p>&nbsp;<\/p><p>Il est difficile de calculer le &laquo;&nbsp;star-power&nbsp;&raquo; d&rsquo;un joueur NBA mais l&rsquo;un des moyens les plus r&eacute;v&eacute;lateurs est la vente de maillots. En 2022, ni Jokic ni Butler n&rsquo;&eacute;tait dans le <strong>top 15 des maillots les plus vendus<\/strong>, Miami et Denver ne figurent pas non plus dans le top 10 par &eacute;quipe. Ce facteur est &agrave; nuancer car les ventes d&eacute;pendent aussi de la popularit&eacute; du maillot avec son design. Les city &eacute;ditions &laquo;&nbsp;Miami Vice&nbsp;&raquo; du Heat &eacute;taient par exemple tr&egrave;s populaires entre 2017 et 2021.<\/p><p>&nbsp;<\/p><p>\n<div id=\"attachment_603829\" style=\"width: 596px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-603829\" class=\" wp-image-603829\" src=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-300x171.jpg\" alt=\"Miami Heat, Maillots city &eacute;dition\" width=\"586\" height=\"334\" srcset=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-300x171.jpg 300w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-1030x588.jpg 1030w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-768x438.jpg 768w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-1536x877.jpg 1536w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-1500x856.jpg 1500w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-705x402.jpg 705w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010-1320x753.jpg 1320w, https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-01-154010.jpg 1556w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><p id=\"caption-attachment-603829\" class=\"wp-caption-text\">Les maillots city &eacute;dition du Heat &eacute;taient tr&egrave;s populaires entre 2017 et 2021.<\/p><\/div>\n<\/p><p>&nbsp;<\/p><p>L&rsquo;affrontement entre Miami et Denver n&rsquo;est donc pas le plus rentable pour les sponsors mais il devrait r&eacute;galer les passionn&eacute;s.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":180310163,"featured_media":603831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[110,2517,10],"tags":[620,141,1050],"sport":[2783],"saison":[3453],"class_list":["post-603827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nba","category-business","category-nba","tag-denver-nuggets","tag-miami-heat","tag-nba-finals","sport-nba","saison-3453"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miami&nbsp;vs Denver : une finale avec peu d&rsquo;engouement&nbsp;? 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