{"id":590846,"date":"2023-05-19T14:45:07","date_gmt":"2023-05-19T12:45:07","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=590846"},"modified":"2023-05-19T14:46:06","modified_gmt":"2023-05-19T12:46:06","slug":"playoffs-nba-record-telespectateurs","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nba\/playoffs-nba-record-telespectateurs\/","title":{"rendered":"5 millions de t\u00e9l\u00e9spectateurs de moyenne : les play-offs NBA battent des records d\u2019audience"},"content":{"rendered":"<h2>Les cha&icirc;nes diffusant la NBA enregistrent des records sur ses play-offs 2023 aux Etats-Unis. Les matchs rassemblent en moyenne 5,2 millions de t&eacute;l&eacute;spectateurs, un record depuis 20 ans qui risque de faire grimper les droits TV pour la saison prochaine.<\/h2><p>&nbsp;<\/p><p>Dix millions d&rsquo;am&eacute;ricains devant leur poste pour voir <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/stephen-curry-nba-7950\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Stephen Curry<\/a> propulser les Warriors en demi-finales. Le game 7 entre Golden State et Sacramento du 30 avril a en effet enregistr&eacute; le record d&rsquo;audience pour un match NBA depuis 24 ans aux Etats-Unis. Et ce record n&rsquo;est pas un cas isol&eacute;, les play-offs 2023 suscitent un engouement in&eacute;dit chez les diffuseurs officiels&nbsp;: <strong>ESPN, TNT et ABC<\/strong>.<\/p><p>&nbsp;<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The final score for the first two rounds of this year's NBA Playoffs:<br>&mdash; 8 of the 10 largest early round audiences in the past decade<br>&mdash; The 4 largest early round audiences since 2011 <a href=\"https:\/\/t.co\/BGgj6s4aus\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/BGgj6s4aus<\/a><\/p>\n<p>&mdash; Sports Media Watch (@paulsen_smw) <a href=\"https:\/\/twitter.com\/paulsen_smw\/status\/1658513507250208792?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>May 16, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>&nbsp;<\/p><p>Les cha&icirc;nes am&eacute;ricaines enregistrent une moyenne de 5,2 millions de t&eacute;l&eacute;spectateurs par match, soit <strong>une hausse de 14% par rapport &agrave; l&rsquo;ann&eacute;e derni&egrave;re<\/strong>. A cela on peut ajouter de forts pics sur certains matchs. Les confrontations Lakers-Warriors et Celtics-Sixers sont les deux demi-finales les plus regard&eacute;es depuis 2011 avec 8,5 millions de t&eacute;l&eacute;spectateurs.<\/p><p>&nbsp;<\/p><h3>&nbsp;Pourquoi un tel engouement&nbsp;?<\/h3><p>&nbsp;<\/p><p>Les fortes audiences de cette saison NBA peuvent d&rsquo;expliquer par plusieurs facteurs. D&rsquo;abord, <strong>toutes les stars sont pr&eacute;sentes<\/strong>&nbsp;avec tr&egrave;s peu de blessures. Des joueurs comme <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/kawhi-leonard-nba-12900\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Kawhi Leonard<\/a>, Kevin Durant, Klay Thompson ou Anthony Davis ont tous particip&eacute;s sans p&eacute;pins physiques. On a donc eu le droit &agrave; des affrontements attendus de longue date, comme le face &agrave; face entre Stephen Curry et <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/lebron-james-los-angeles-lakers-nba\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>LeBron James<\/a> in&eacute;dit en play-offs depuis 2018.<\/p><p>&nbsp;<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">LeBron James. Stephen Curry.<\/p>\n<p>Generational greatness. <a href=\"https:\/\/t.co\/9T9OpkIyTW\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/9T9OpkIyTW<\/a><\/p>\n<p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1657249214307368960?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>May 13, 2023<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>&nbsp;<\/p><p>Certaines &eacute;quipes surprises ont fait monter la hype comme les Kings qualifi&eacute;s en play-offs pour la premi&egrave;re fois depuis 2006 ou encore Miami qui a renvers&eacute; les attentes contre les Bucks&nbsp;? Enfin, on a eu le droit &agrave; <strong>plusieurs matchs 7<\/strong> &agrave; haute tension comme le Celtics-Sixers ou le Warriors-Kings.<\/p><p>&nbsp;<\/p><p>A savoir que tous ces records ne sont calcul&eacute;s que pour les Etats-Unis, calculer le nombre de t&eacute;l&eacute;spectateurs cumul&eacute;s sur l&rsquo;ensemble des diffuseurs mondiaux est quasiment impossible. Pourtant, on sait que la NBA a une <strong>r&eacute;sonnance de plus en plus internationale<\/strong> gr&acirc;ce aux grands joueurs &eacute;trangers &eacute;voluant dans la ligue. Il faut &eacute;galement compter le nombre de t&eacute;l&eacute;spectateurs grandissant en streaming ill&eacute;gal.<\/p><p>&nbsp;<\/p><p>Cette croissance des audiences va forc&eacute;ment entra&icirc;ner une augmentation du prix des droits t&eacute;l&eacute;s et donc plus d&rsquo;argent pour la ligue. Les nouveaux contrats sont en n&eacute;gociations pour la saison 2024-2025 avec YouTube, Amazon, Apple, Google et NBC Sports. Le montant des droits pourrait atteindre les <strong>75 milliards de dollars<\/strong> selon le site <a href=\"https:\/\/frontofficesports.com\/espn-abc-set-nba-playoff-ratings-record-tnt-scores-most-watched-since-2014\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Front Office Sport<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":180310163,"featured_media":590851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[110,10],"tags":[5895,5859],"sport":[2783],"saison":[3453],"class_list":["post-590846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nba","category-nba","tag-audiences-tv","tag-play-offs-2023","sport-nba","saison-3453"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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