{"id":580291,"date":"2023-04-06T18:06:08","date_gmt":"2023-04-06T16:06:08","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=580291"},"modified":"2023-04-06T18:08:05","modified_gmt":"2023-04-06T16:08:05","slug":"mlb-opportunites-parrainage-horloge-lancer","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/","title":{"rendered":"La MLB s&rsquo;appr\u00eate \u00e0 tirer profit des opportunit\u00e9s de parrainage de l&rsquo;horloge de lancer"},"content":{"rendered":"<h2>La Major League Baseball (MLB) se pr&eacute;pare &agrave; capitaliser sur l&rsquo;une des innovations sportives les plus populaires de ces derni&egrave;res ann&eacute;es : l&rsquo;horloge de lancer.<\/h2><p>En vendant les droits de parrainage pour l&rsquo;horloge de lancer, la <a href=\"https:\/\/theplayoffs.news\/fr\/mlb\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>MLB<\/a> pourrait potentiellement g&eacute;n&eacute;rer des dizaines de millions de dollars de nouveaux revenus de parrainage.<\/p><p>Cette saison, le chronom&egrave;tre a r&eacute;ussi &agrave; r&eacute;duire la dur&eacute;e des matchs d&rsquo;environ 30 minutes, ce qui en fait une opportunit&eacute; attrayante pour les sponsors. Des marques mondiales telles que Timex, Omega et Rolex pourraient saisir l&rsquo;occasion d&rsquo;associer leur nom au chronom&egrave;tre de terrain, augmentant ainsi leur visibilit&eacute; et leur association avec cet aspect innovant du jeu.<\/p><p>Selon Bob Dorfman, analyste en marketing sportif chez Pinnacle Advertising, un accord de parrainage &agrave; l&rsquo;&eacute;chelle de la MLB avec un horloger ou une entreprise technologique pourrait valoir 10 millions de dollars ou plus par an. La valeur du parrainage augmenterait consid&eacute;rablement si la marque &eacute;tait standardis&eacute;e et affich&eacute;e bien en vue derri&egrave;re le frappeur.<\/p><p>En plus d&rsquo;un accord de parrainage &agrave; l&rsquo;&eacute;chelle de la ligue, les 30 &eacute;quipes de la MLB pourraient &eacute;galement vendre les droits de parrainage de l&rsquo;horloge localement, rapportant potentiellement des millions de dollars pour chaque franchise.<\/p><blockquote><p>&laquo;&nbsp;Toute entreprise li&eacute;e au temps sauterait dessus, en particulier cette saison. Il y a tellement d&rsquo;attention. C&rsquo;est un succ&egrave;s&nbsp;&raquo;, a d&eacute;clar&eacute; Dorfman via <a href=\"https:\/\/frontofficesports.com\/mlb-ready-to-sell-sponsorship-to-popular-pitch-clock\/?utm_medium=social&amp;utm_source=twitter&amp;utm_campaign=article-sharing\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Front Office Sports<\/a>. &laquo;&nbsp;Tout le monde semble l&rsquo;aimer. N&rsquo;importe quelle entreprise li&eacute;e &agrave; l&rsquo;horlogerie ou au temps sauterait dessus. M&ecirc;me le magazine TIME.&nbsp;&raquo;<\/p><\/blockquote><p>Au d&eacute;but de la saison 2023, la MLB comptait d&eacute;j&agrave; 35 entreprises sponsors, dont de grandes marques telles que Budweiser, Nike, MasterCard, FanDuel, T-Mobile et Taco Bell. S&eacute;curiser un sponsor d&rsquo;horloge de lancement am&eacute;liorerait encore le portefeuille de sponsoring d&eacute;j&agrave; impressionnant de la MLB.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":580292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[3992,29,5275],"sport":[],"saison":[],"class_list":["post-580291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-horloge-de-lancer","tag-mlb","tag-sponsoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La MLB s&#039;appr&ecirc;te &agrave; tirer profit des opportunit&eacute;s de parrainage de l&#039;horloge de lancer - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La MLB s&#039;appr&ecirc;te &agrave; tirer profit des opportunit&eacute;s de parrainage de l&#039;horloge de lancer - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T18:08:05+02:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/04\/mlb-pitch-clock-e1646669086950.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/\",\"name\":\"La MLB s\\\\'appr\u00eate \u00e0 tirer profit des opportunit\u00e9s de parrainage de l\\\\'horloge de lancer - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/04\/mlb-pitch-clock-e1646669086950.jpg\",\"datePublished\":\"2023-04-06T16:06:08+00:00\",\"dateModified\":\"2023-04-06T16:08:05+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/04\/mlb-pitch-clock-e1646669086950.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/04\/mlb-pitch-clock-e1646669086950.jpg\",\"width\":1200,\"height\":798,\"caption\":\"MLB\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/mlb-opportunites-parrainage-horloge-lancer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/theplayoffs.news\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La MLB s&rsquo;appr\u00eate \u00e0 tirer profit des opportunit\u00e9s de parrainage de l&rsquo;horloge de lancer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\",\"url\":\"https:\/\/theplayoffs.news\/fr\/\",\"name\":\"The Playoffs FR\",\"description\":\"NBA-NFL-NHL-MLB\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theplayoffs.news\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\",\"name\":\"Charles Taudin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"caption\":\"Charles Taudin\"},\"description\":\"R\u00e9dacteur en chef global de The Playoffs, j\u2019ai cr\u00e9\u00e9 The Free Agent, devenu The Playoffs FR, en 2020 durant la pand\u00e9mie. 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