{"id":526717,"date":"2023-01-13T14:40:38","date_gmt":"2023-01-13T13:40:38","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=526717"},"modified":"2023-01-13T14:40:39","modified_gmt":"2023-01-13T13:40:39","slug":"la-marque-nfl-toujours-aussi-attractive","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/la-marque-nfl-toujours-aussi-attractive\/","title":{"rendered":"La marque NFL toujours aussi attractive"},"content":{"rendered":"<h2><strong>La marque de la NFL n&rsquo;a jamais &eacute;t&eacute; aussi forte, comme en t&eacute;moigne le record de 2,7 milliards de dollars de revenus de sponsoring g&eacute;n&eacute;r&eacute;s au cours de la saison 2022-23.<\/strong><\/h2><p>Selon <a href=\"https:\/\/sponsorunited.com\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>SponsorUnited<\/a>, ces revenus ont &eacute;t&eacute; en grande partie g&eacute;n&eacute;r&eacute;s par des accords dans les secteurs de l&rsquo;alcool et de la technologie. Sur ce total, 2,05 milliards de dollars provenaient d&rsquo;accords de sponsors avec les 32 &eacute;quipes de la ligue, les 650 millions de dollars restants provenant directement de la ligue.<\/p><p>C&rsquo;est la premi&egrave;re fois que les &eacute;quipes de la ligue gagnent plus de 2 milliards de dollars en revenus de sponsoring, apr&egrave;s avoir gagn&eacute; 1,8 milliard de dollars au cours de la saison 2021-22. Les Jaguars de Jacksonville ont conclu le plus d&rsquo;accords, avec 170, suivis des Cowboys de Dallas avec 140 et des Bills de Buffalo avec 135.<\/p><p>La <a href=\"https:\/\/theplayoffs.news\/fr\/nfl\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NFL<\/a> a &eacute;galement &eacute;largi son march&eacute; en attribuant des droits de marketing internationaux en d&eacute;cembre 2021 et a conclu un nouvel accord majeur avec Apple Music. pour le spectacle de la mi-temps du Super Bowl en septembre 2022.<\/p><blockquote><p>&laquo;&nbsp;La NFL continue d&rsquo;impressionner non seulement par le montant des revenus de parrainage, mais aussi par la diversification des industries tirant parti de ces partenariats&nbsp;&raquo;, a d&eacute;clar&eacute; Bob Lynch, fondateur et PDG de SponsorUnited.<\/p><\/blockquote><h3><strong>Un autre record en vue ? <\/strong><\/h3><p>Avec <a href=\"https:\/\/theplayoffs.news\/fr\/culture-us\/nfl-partenariat-pluriannuel-avec-google\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>le deal avec Google<\/a>, la <a href=\"https:\/\/theplayoffs.news\/fr\/nfl\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NFL<\/a> devrait &eacute;tablir un nouveau record pour des droits TV.<\/p><p>Pour son Sunday Ticket, Google d&eacute;penserait 2.5 milliards de dollars par an. Cette somme vient s&rsquo;ajouter au 10 milliards par an sur les 11 prochaines ann&eacute;es pour la diffusion des rencontres.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":501950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[79,5275],"sport":[],"saison":[],"class_list":["post-526717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-nfl","tag-sponsoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La marque NFL toujours aussi attractive - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/la-marque-nfl-toujours-aussi-attractive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque NFL toujours aussi attractive - 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