Netflix<\/strong><\/a> diffusera notamment le choc entre les Ravens de Baltimore et les Texans et Houston.<\/p>L’un des aspects les plus frappants de cet accord est le partenariat de Netflix avec CBS Sports, un diffuseur historique possédant une expertise approfondie dans la production de sports en direct. En s’associant à CBS, Netflix s’appuie sur une riche expérience pour s’assurer que les matchs de la NFL du jour de Noël sont produits selon les normes les plus élevées.<\/p>
Cependant, ce partenariat met également en lumière les limites de Netflix dans le domaine du sport en direct, la société ne disposant pas de ses propres capacités de production pour de tels événements. CBS fournira les équipes de production et, en retour, recevra des frais de production ainsi que des spots promotionnels pendant les matchs.<\/p>
Le géant du streaming ne peut pas vendre d’espace publicitaire pendant les matchs, une source de revenus importante pour les diffuseurs sportifs traditionnels. De plus, des inquiétudes subsistent quant à l’infrastructure de diffusion en direct de Netflix, qui n’a pas été testée à une telle échelle. Les annonceurs et la NFL observeront de près pour voir si Netflix peut offrir une expérience fluide et fiable.<\/p>
Pour la NFL, ce partenariat fait partie d’une stratégie plus large visant à élargir son audience, en capitalisant notamment sur l’immense public mondial de Netflix. La ligue espère que les matchs de Noël sur Netflix seront un succès, attirant des téléspectateurs qui ne regarderaient pas autrement les diffusions traditionnelles.<\/p>
\n<\/p>
Credit Photo : Tommy Gilligan-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1450545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[1902,130],"sport":[],"saison":[],"class_list":["post-1450544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-cbs","tag-netflix"],"acf":[],"yoast_head":"\n
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