{"id":1445356,"date":"2024-07-16T20:34:38","date_gmt":"2024-07-16T18:34:38","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1445356"},"modified":"2024-07-16T20:34:38","modified_gmt":"2024-07-16T18:34:38","slug":"new-balance-signe-un-partenariat-avec-la-wnba","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/","title":{"rendered":"New Balance signe un partenariat avec la WNBA"},"content":{"rendered":"<h2>New Balance continue son implantation dans le sport f&eacute;minin et signe donc un accord pluriannuel avec la WNBA.<\/h2><p>Cette collaboration d&eacute;butera &agrave; mi-saison apr&egrave;s le All Star Game de la WNBA.<\/p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/WelcomeToTheW?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>#WelcomeToTheW<\/a><\/p>\n<p>We are proud to announce our official partnership with the <a href=\"https:\/\/twitter.com\/WNBA?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>@WNBA<\/a> <a href=\"https:\/\/t.co\/WNMRt4IrQm\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/WNMRt4IrQm<\/a><\/p>\n<p>&mdash; New Balance (@newbalance) <a href=\"https:\/\/twitter.com\/newbalance\/status\/1813212267137122736?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>July 16, 2024<\/a><\/p><\/blockquote><p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p class=\"p1\">Au c&oelig;ur de l&rsquo;initiative de New Balance se trouve Cameron Brink, une joueuse exceptionnelle qui a &eacute;t&eacute; la deuxi&egrave;me choix global du rep&ecirc;chage WNBA 2024. <a href=\"https:\/\/theplayoffs.news\/fr\/wnba\/wnba-rupture-des-ligaments-croises-pour-cameron-brink\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Malgr&eacute; une blessure<\/a> qui met fin &agrave; sa saison, Brink reste une figure cl&eacute; des campagnes de marketing de New Balance.<\/p><p class=\"p1\">Ayant initialement sign&eacute; un accord NIL, le r&ocirc;le de Brink s&rsquo;est &eacute;largi lorsqu&rsquo;elle a rejoint officiellement les LA Sparks, faisant d&rsquo;elle un visage important des efforts de New Balance pour se connecter avec le public de la WNBA. Ce partenariat verra New Balance produire du contenu mettant en vedette Cameron Brink.<\/p><blockquote><p>M&ecirc;me si mes parents ont longtemps travaill&eacute; chez Nike, la conversion a &eacute;t&eacute; si facile. &hellip; Je me sentais en famille chez [New Balance], et j&rsquo;avais l&rsquo;impression d&rsquo;&eacute;voluer dans un environnement formidable &raquo;, a d&eacute;clar&eacute; Brink, comme l&rsquo;a rapport&eacute; Jessica Golden de CNBC.<\/p><\/blockquote><p class=\"p1\">Jess Vassall, responsable des partenariats mondiaux chez New Balance, a soulign&eacute; l&rsquo;importance de cette collaboration, mettant en avant son r&ocirc;le dans l&rsquo;encouragement des jeunes athl&egrave;tes, en particulier des femmes et des filles, &agrave; poursuivre leurs ambitions sportives. C<\/p><p class=\"p1\">Cette initiative de New Balance s&rsquo;aligne avec la tendance plus large d&rsquo;un soutien accru des entreprises au sport f&eacute;minin. En 2022, Nike, un supporter de longue date de la WNBA, a approfondi son engagement en devenant investisseur en actions dans la ligue.<\/p><blockquote>\n<p class=\"p1\">&laquo; Nous d&eacute;passons tous les indicateurs &raquo;, <a href=\"https:\/\/clutchpoints.com\/sparks-news-cameron-brink-center-wnba-new-balance-partnership\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>a d&eacute;clar&eacute; Colie Edison, responsable de la croissance de la WNBA<\/a>. &laquo; Nous constatons un afflux de fans et de partenaires, ce qui nous permet de cr&eacute;er un nouveau mod&egrave;le &eacute;conomique qui assurera &agrave; la ligue une viabilit&eacute; commerciale &agrave; long terme.&nbsp;&raquo;<\/p>\n<\/blockquote><p>La ligue, port&eacute;e par des stars montantes comme la nouvelle recrue des Indiana Fever, Caitlin Clark, n&rsquo;a jamais autant attir&eacute; de spectateurs avec des salles combles et des record d&rsquo;affuence dans les salles et compte aujourd&rsquo;hui en moyenne 1,2 million de t&eacute;l&eacute;spectateurs par match (+ 16 % par rapport &agrave; la saison derni&egrave;re).<\/p><p>&nbsp;<\/p><p>Credit Photo : Jayne Kamin-Oncea-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1445357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[167,168],"tags":[],"sport":[],"saison":[],"class_list":["post-1445356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-us","category-le-vestiaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Balance signe un partenariat avec la WNBA - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Balance signe un partenariat avec la WNBA - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T20:34:38+02:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/07\/USATSI_23335211.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/\",\"name\":\"New Balance signe un partenariat avec la WNBA - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/07\/USATSI_23335211.jpg\",\"datePublished\":\"2024-07-16T18:34:38+00:00\",\"dateModified\":\"2024-07-16T18:34:38+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/new-balance-signe-un-partenariat-avec-la-wnba\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/07\/USATSI_23335211.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/07\/USATSI_23335211.jpg\",\"width\":1920,\"height\":1279,\"caption\":\"May 20, 2024; 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