{"id":1444040,"date":"2024-07-09T18:15:09","date_gmt":"2024-07-09T16:15:09","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1444040"},"modified":"2024-07-09T18:34:48","modified_gmt":"2024-07-09T16:34:48","slug":"la-nhl-et-new-era-signent-un-nouveau-partenariat-pour-du-merchandising","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/le-vestiaire\/la-nhl-et-new-era-signent-un-nouveau-partenariat-pour-du-merchandising\/","title":{"rendered":"La NHL et New Era signent un nouveau partenariat pour du merchandising"},"content":{"rendered":"<h2>C&rsquo;est la grosse nouvelle de la journ&eacute;e et une bonne nouvelle pour les fans de hockey sur glace, l&rsquo;&eacute;quipementier New Era et la NHL annoncent un partenariat sur plusieurs ann&eacute;es.<\/h2><p>D&eacute;j&agrave; responsable des casquettes des 3 autres ligues majeures ainsi que de la WNBA, New Era et la NHL officialisent donc cette union, bien que le nombre d&rsquo;ann&eacute;es ne soit pas sp&eacute;cifi&eacute;. Le partenariat d&eacute;marre d&egrave;s la saison 2024-2025.<\/p><p>Le communiqu&eacute; de presse, que vous pouvez retrouver <a href=\"https:\/\/www.nhl.com\/news\/nhl-new-era-announce-multiyear-agreement\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>ici<\/a>, explique que les liens entre la NHL et la marque iconique de casquette sont anciens, la NHL &eacute;tant une des deux seules ligues avec une franchise &agrave; Buffalo, la ville d&rsquo;origine de New Era.<\/p><blockquote><p>&laquo;&nbsp;Ce partenariat r&eacute;unit deux marques mondiales qui travaillent ensemble pour d&eacute;velopper un jeu mondial&nbsp;&raquo;, a d&eacute;clar&eacute; Christopher H. Koch, directeur g&eacute;n&eacute;ral de New Era. &laquo;&nbsp;Bien que nous travaillions avec des clubs individuels depuis des d&eacute;cennies, nous sommes ravis de notre nouvel accord avec la Ligue et nous sommes impatients de cr&eacute;er des moments sp&eacute;ciaux pour les fans et les joueurs en Am&eacute;rique du Nord et dans le monde entier.&nbsp;&raquo;<\/p><\/blockquote><p>Cependant, ils n&rsquo;existaient jusqu&rsquo;alors aucun partenariat global entre les deux entit&eacute;s.<\/p><p>Le communiqu&eacute; met aussi l&rsquo;accent sur le d&eacute;veloppement de la ligue en dehors de l&rsquo;Am&eacute;rique du Nord, New Era r&eacute;cup&eacute;rant les droits de distribution &agrave; l&rsquo;international, de quoi esp&eacute;rer du merchandising en Europe sous peu !<\/p><p>&nbsp;<\/p><p>Credit Photo : Eric Bolte-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":180309816,"featured_media":1444046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[167,168],"tags":[3511,24],"sport":[],"saison":[],"class_list":["post-1444040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-us","category-le-vestiaire","tag-new-era","tag-nhl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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