{"id":1439217,"date":"2024-06-19T15:34:16","date_gmt":"2024-06-19T13:34:16","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1439217"},"modified":"2024-06-19T15:35:41","modified_gmt":"2024-06-19T13:35:41","slug":"nba-les-audiences-des-finales-en-baisse","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/","title":{"rendered":"NBA : les audiences des Finales en baisse"},"content":{"rendered":"<h2 class=\"p1\">Les finales NBA 2024 entre les Boston Celtics et les Dallas Mavericks se sont termin&eacute;es avec des statistiques d&rsquo;audience d&eacute;cevantes, marquant l&rsquo;une des s&eacute;ries les moins regard&eacute;es de ces derni&egrave;res ann&eacute;es.<\/h2><p class=\"p1\">Avec une note moyenne de 5,8 et 11,31 millions de t&eacute;l&eacute;spectateurs, les finales ont connu <a href=\"https:\/\/www.sportsmediawatch.com\/2024\/06\/celtics-mavericks-tops-only-covid-era-finals-as-least-watched-since-07\/?utm_content=buffer616ec&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>une diminution de 3 % de l&rsquo;audience<\/a> par rapport &agrave; la s&eacute;rie Nuggets-Heat de l&rsquo;ann&eacute;e derni&egrave;re. Notamment, cette s&eacute;rie a &eacute;t&eacute; la moins regard&eacute;e depuis les finales Bucks-Suns retard&eacute;es par le COVID en 2021.<\/p><p class=\"p1\">Le match d&eacute;cisif 5 n&rsquo;a r&eacute;ussi &agrave; r&eacute;unir que 12,22 millions de t&eacute;l&eacute;spectateurs, marquant une diminution de 7 % de l&rsquo;audience par rapport au match 5 de l&rsquo;ann&eacute;e pr&eacute;c&eacute;dente. Malgr&eacute; la performance dominante des Celtics et la signification historique de leur victoire, les finales n&rsquo;ont pas r&eacute;ussi &agrave; captiver un large public.<\/p><p class=\"p1\">La s&eacute;rie a culmin&eacute; &agrave; 13,28 millions de t&eacute;l&eacute;spectateurs lors du match 5, mais cela n&rsquo;a pas suffi &agrave; inverser la tendance g&eacute;n&eacute;rale &agrave; la baisse.<\/p><h3 class=\"p3\"><b>Un impact sur les futurs droits TV ?&nbsp;<\/b><\/h3><p class=\"p1\">Les finales NBA de cette ann&eacute;e auraient d&ucirc; &ecirc;tre un &eacute;v&eacute;nement phare. Elles ont mis en vedette la franchise la plus historique de la ligue contre une &eacute;quipe de grand march&eacute; avec l&rsquo;une des plus grandes stars de la NBA, <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/luka-doncic-nba-7890548\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>Luka Doncic<\/strong><\/a>.<\/p><p class=\"p1\">Cependant, la s&eacute;rie a &eacute;t&eacute; entach&eacute;e de matchs d&eacute;s&eacute;quilibr&eacute;s et d&rsquo;un manque d&rsquo;&eacute;quilibre comp&eacute;titif, ce qui a probablement contribu&eacute; &agrave; la baisse de l&rsquo;int&eacute;r&ecirc;t des t&eacute;l&eacute;spectateurs.<\/p><p class=\"p1\">Les playoffs NBA, plus largement, ont &eacute;galement connu une baisse d&rsquo;audience, avec une note moyenne de 2,4 et 4,53 millions de t&eacute;l&eacute;spectateurs, en baisse de 11 % et 12 % par rapport &agrave; l&rsquo;ann&eacute;e derni&egrave;re, respectivement. M&ecirc;me le tournoi de Play-in a connu une diminution de 10 % des t&eacute;l&eacute;spectateurs par rapport &agrave; l&rsquo;ann&eacute;e pr&eacute;c&eacute;dente. Ces tendances indiquent un changement potentiel dans la mani&egrave;re dont les audiences s&rsquo;engagent avec le contenu sportif.<\/p><p class=\"p1\">Malgr&eacute; ces chiffres, la NBA est sur le point de conclure un accord de droits m&eacute;diatiques de 75 milliards de dollars, ce qui souligne la valeur durable du contenu sportif en direct malgr&eacute; des diminution significative des audiences sur cette fin de saison.<\/p><p>La question sera de savoir si ces derniers chiffres affecteront ou non les n&eacute;gociations en cours.<\/p><p>&nbsp;<\/p><p>Credit Photo : Peter Casey-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1439220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[110,10],"tags":[1169,23,1050],"sport":[],"saison":[],"class_list":["post-1439217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nba","category-nba","tag-audiences","tag-nba-tag","tag-nba-finals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBA : les audiences des Finales en baisse - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA : les audiences des Finales en baisse - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T15:35:41+02:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/06\/USATSI_23570931.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/\",\"name\":\"NBA : les audiences des Finales en baisse - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/06\/USATSI_23570931.jpg\",\"datePublished\":\"2024-06-19T13:34:16+00:00\",\"dateModified\":\"2024-06-19T13:35:41+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/nba-les-audiences-des-finales-en-baisse\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/06\/USATSI_23570931.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/06\/USATSI_23570931.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Jun 17, 2024; 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