{"id":1374848,"date":"2024-03-06T16:29:27","date_gmt":"2024-03-06T15:29:27","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1374848"},"modified":"2024-03-06T16:29:27","modified_gmt":"2024-03-06T15:29:27","slug":"super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/","title":{"rendered":"Super Bowl LVIII : 62.5 millions de t\u00e9l\u00e9spectateurs en dehors des \u00c9tats-Unis"},"content":{"rendered":"

Le Super Bowl LVIII a brisé les records d’audience à l’international cette année.<\/h2>

L’affrontement entre les Kansas City Chiefs et les San Francisco 49ers<\/a> a vu un nombre de 62,5 millions de téléspectateurs à travers le monde branchés pour assister à la victoire palpitante des Kansas City Chiefs sur les San Francisco 49ers.<\/p>

Ce chiffre représente une augmentation de 10 % de l’audience internationale<\/strong> par rapport à 2023, soulignant le succès de la NFL dans l’expansion de sa base de fans au-delà des frontières américaines.<\/p>

Les initiatives stratégiques de la ligue pour engager les audiences du monde entier, y compris la diffusion du match en plus de 25 langues à travers 195 pays, ont joué un rôle crucial dans cette croissance remarquable.<\/p>

Les données des audiences internationales révèlent des insights fascinants sur la popularité croissante du football américain.<\/p>

Le Mexique a mené la charge avec un impressionnant total de 24,1 millions de personnes devant le match, atteignant une moyenne de 8,7 millions de téléspectateurs — le plus élevé depuis que les analyses ont commencé.<\/p>

Le Canada n’était pas loin derrière, avec une portée d’audience totale de 18,8 millions et une moyenne de 10,1 millions de téléspectateurs, le plaçant parmi les cinq diffusions en anglais les plus regardées dans l’histoire canadienne.<\/p>

D’autres pays comme l’Allemagne (3.8 millions), le Royaume-Uni (3.7 millions) et l’Australie ont également vu des augmentations significatives de l’audience d’une année sur l’autre, cette dernière célébrant ses chiffres d’audience les plus élevés à ce jour.<\/p>

L’augmentation de l’audience a été accompagnée d’une hausse des ventes de marchandises et de l’engagement numérique. Les sites NFL Shop en Europe, au Canada et au Mexique ont signalé une augmentation de 39 % des ventes par rapport à l’année précédente, tandis que l’audience de NFL Game Pass sur DAZN a bondi de 61 %.<\/p>

Les plateformes de médias sociaux ont également vu une augmentation significative de l’activité, les chaînes internationales de la NFL gagnant plus de 1,3 million de nouveaux followers et générant plus de 12 millions d’engagements pendant la semaine du Super Bowl.<\/p>

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1374849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[118,40],"tags":[7030,5495],"sport":[],"saison":[],"class_list":["post-1374848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nfl","category-nfl","tag-audience-internationales","tag-super-bowl-lviii"],"acf":[],"yoast_head":"\nSuper Bowl LVIII : 62.5 millions de téléspectateurs en dehors des États-Unis - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl LVIII : 62.5 millions de téléspectateurs en dehors des États-Unis - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T16:29:27+01:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/\",\"name\":\"Super Bowl LVIII : 62.5 millions de t\u00e9l\u00e9spectateurs en dehors des \u00c9tats-Unis - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg\",\"datePublished\":\"2024-03-06T15:29:27+00:00\",\"dateModified\":\"2024-03-06T15:29:27+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg\",\"width\":1920,\"height\":1411,\"caption\":\"Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates with the Vince Lombardi Trophy after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/theplayoffs.news\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Bowl LVIII : 62.5 millions de t\u00e9l\u00e9spectateurs en dehors des \u00c9tats-Unis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\",\"url\":\"https:\/\/theplayoffs.news\/fr\/\",\"name\":\"The Playoffs FR\",\"description\":\"NBA-NFL-NHL-MLB\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theplayoffs.news\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\",\"name\":\"Charles Taudin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"caption\":\"Charles Taudin\"},\"description\":\"R\u00e9dacteur en chef global de The Playoffs, j\u2019ai cr\u00e9\u00e9 The Free Agent, devenu The Playoffs FR, en 2020 durant la pand\u00e9mie. Amoureux depuis des ann\u00e9es des 4 sports majeurs am\u00e9ricains, j\u2019organise maintenant la strat\u00e9gie \u00e9ditoriale et les r\u00e9seaux sociaux de l\u2019ensemble des versions de The Playoffs. Il m\u2019arrive encore d\u2019\u00e9crire sur certains sports que j\u2019affectionne particuli\u00e8rement comme la NFL ou la MLB. Si vous devez retenir qu\u2019une chose : Eli Manning est le vrai GOAT pour avoir battu deux fois Tom Brady.\",\"sameAs\":[\"https:\/\/www.instagram.com\/ctaudin_\/\"],\"url\":\"https:\/\/theplayoffs.news\/fr\/author\/charles-taudin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl LVIII : 62.5 millions de téléspectateurs en dehors des États-Unis - The Playoffs FR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/","og_locale":"fr_FR","og_type":"article","og_title":"Super Bowl LVIII : 62.5 millions de téléspectateurs en dehors des États-Unis - The Playoffs FR","og_url":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/","og_site_name":"The Playoffs FR","article_publisher":"https:\/\/www.facebook.com\/TheFreeAgentFR\/","og_image":[{"width":1920,"height":1411,"url":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg","type":"image\/jpeg"}],"author":"Charles Taudin","twitter_card":"summary_large_image","twitter_creator":"@TheFreeAgentFR","twitter_site":"@TheFreeAgentFR","twitter_misc":{"\u00c9crit par":"Charles Taudin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/","url":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/","name":"Super Bowl LVIII : 62.5 millions de t\u00e9l\u00e9spectateurs en dehors des \u00c9tats-Unis - The Playoffs FR","isPartOf":{"@id":"https:\/\/theplayoffs.news\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage"},"image":{"@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage"},"thumbnailUrl":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg","datePublished":"2024-03-06T15:29:27+00:00","dateModified":"2024-03-06T15:29:27+00:00","author":{"@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133"},"breadcrumb":{"@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#primaryimage","url":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg","contentUrl":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/03\/USATSI_22502068.jpg","width":1920,"height":1411,"caption":"Feb 11, 2024; Paradise, Nevada, USA; Kansas City Chiefs tight end Travis Kelce (87) celebrates with the Vince Lombardi Trophy after defeating the San Francisco 49ers in Super Bowl LVIII at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports"},{"@type":"BreadcrumbList","@id":"https:\/\/theplayoffs.news\/fr\/actualite-nfl\/super-bowl-lviii-62-5-millions-de-telespectateurs-en-dehors-des-etats-unis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/theplayoffs.news\/fr\/"},{"@type":"ListItem","position":2,"name":"Super Bowl LVIII : 62.5 millions de t\u00e9l\u00e9spectateurs en dehors des \u00c9tats-Unis"}]},{"@type":"WebSite","@id":"https:\/\/theplayoffs.news\/fr\/#website","url":"https:\/\/theplayoffs.news\/fr\/","name":"The Playoffs FR","description":"NBA-NFL-NHL-MLB","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theplayoffs.news\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133","name":"Charles Taudin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g","caption":"Charles Taudin"},"description":"R\u00e9dacteur en chef global de The Playoffs, j\u2019ai cr\u00e9\u00e9 The Free Agent, devenu The Playoffs FR, en 2020 durant la pand\u00e9mie. Amoureux depuis des ann\u00e9es des 4 sports majeurs am\u00e9ricains, j\u2019organise maintenant la strat\u00e9gie \u00e9ditoriale et les r\u00e9seaux sociaux de l\u2019ensemble des versions de The Playoffs. Il m\u2019arrive encore d\u2019\u00e9crire sur certains sports que j\u2019affectionne particuli\u00e8rement comme la NFL ou la MLB. Si vous devez retenir qu\u2019une chose : Eli Manning est le vrai GOAT pour avoir battu deux fois Tom Brady.","sameAs":["https:\/\/www.instagram.com\/ctaudin_\/"],"url":"https:\/\/theplayoffs.news\/fr\/author\/charles-taudin\/"}]}},"_links":{"self":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1374848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/comments?post=1374848"}],"version-history":[{"count":3,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1374848\/revisions"}],"predecessor-version":[{"id":1374852,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1374848\/revisions\/1374852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/media\/1374849"}],"wp:attachment":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/media?parent=1374848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/categories?post=1374848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/tags?post=1374848"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/sport?post=1374848"},{"taxonomy":"saison","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/saison?post=1374848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}