{"id":1333341,"date":"2024-02-08T12:22:58","date_gmt":"2024-02-08T11:22:58","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1333341"},"modified":"2024-02-08T12:24:05","modified_gmt":"2024-02-08T11:24:05","slug":"levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/","title":{"rendered":"L&rsquo;\u00e9volution du sponsoring dans la NBA : Une expansion vers les arbitres"},"content":{"rendered":"<h2>NBA &ndash; La NBA a annonc&eacute; une extension significative de sa strat&eacute;gie de sponsoring.<\/h2><p>Cette d&eacute;marche survient plus de six ans apr&egrave;s que la NBA ait introduit pour la premi&egrave;re fois des patchs sponsoris&eacute;s sur les maillots des joueurs, d&eacute;cision qui a refl&eacute;t&eacute; la tendance mondiale du marketing sportif et a d&eacute;bloqu&eacute; de nouveaux flux de revenus pour la ligue et ses &eacute;quipes.<\/p><p>Le derni&egrave;re nouveaut&eacute; dans la strat&eacute;gie marketing de la NBA voit la ligue adopter des patchs sponsoris&eacute;s sur les uniformes des arbitres.<\/p><p>&Agrave; partir du All-Star Game le 18 f&eacute;vrier, les arbitres de la NBA porteront des patchs Emirates Airlines sur leurs uniformes, situ&eacute;s juste en dessous du logo de la NBA sur le c&ocirc;t&eacute; gauche de la poitrine. Cette initiative introduit non seulement un nouvel &eacute;l&eacute;ment visuel sur l&rsquo;attirail des arbitres, mais signifie &eacute;galement le d&eacute;but d&rsquo;un partenariat plus large avec Emirates Airlines, bas&eacute; &agrave; Duba&iuml;, aux &Eacute;mirats Arabes Unis.<\/p><p>En tant que nouveau partenaire mondial de la NBA, Emirates Airlines ne figurera pas seulement sur les uniformes des officiels mais prendra &eacute;galement une place centrale en tant que sponsor du tournoi Emirates NBA Cup, nouveau nom donn&eacute; au In-Season Tournament.<\/p><p>La d&eacute;cision d&rsquo;introduire des patchs sponsoris&eacute;s sur les uniformes des arbitres survient &agrave; un moment o&ugrave; la visibilit&eacute; des officiels de la NBA a augment&eacute;, gr&acirc;ce &agrave; une couverture t&eacute;l&eacute;visuelle accrue et &agrave; l&rsquo;utilisation de la vid&eacute;o durant les rencontres. Avec les arbitres d&eacute;sormais plus fr&eacute;quemment sous les projecteurs, en particulier lors de moments critiques tels que les challenge des entra&icirc;neurs et les r&eacute;visions des replays, l&rsquo;introduction de patchs sponsoris&eacute;s repr&eacute;sente une exploitation r&eacute;fl&eacute;chie du temps d&rsquo;&eacute;cran accru.<\/p><p>De plus, ce d&eacute;veloppement est indicatif de la strat&eacute;gie plus large de la NBA pour innover au sein de ses partenariats commerciaux et &eacute;largir ses sources de revenus.<\/p><p>&nbsp;<\/p><p>Credit Photo: Ed Szczepanski-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1333355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[6928],"sport":[],"saison":[],"class_list":["post-1333341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-nba-sponsor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;&eacute;volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;&eacute;volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T12:24:05+01:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/\",\"name\":\"L\\\\'\u00e9volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg\",\"datePublished\":\"2024-02-08T11:22:58+00:00\",\"dateModified\":\"2024-02-08T11:24:05+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg\",\"width\":1920,\"height\":1282,\"caption\":\"Feb 7, 2024; Sacramento, California, USA; NBA referee Danielle Scott (87) looks on during the second quarter at Golden 1 Center. Mandatory Credit: Ed Szczepanski-USA TODAY Sports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/theplayoffs.news\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;\u00e9volution du sponsoring dans la NBA : Une expansion vers les arbitres\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\",\"url\":\"https:\/\/theplayoffs.news\/fr\/\",\"name\":\"The Playoffs FR\",\"description\":\"NBA-NFL-NHL-MLB\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theplayoffs.news\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\",\"name\":\"Charles Taudin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g\",\"caption\":\"Charles Taudin\"},\"description\":\"R\u00e9dacteur en chef global de The Playoffs, j\u2019ai cr\u00e9\u00e9 The Free Agent, devenu The Playoffs FR, en 2020 durant la pand\u00e9mie. Amoureux depuis des ann\u00e9es des 4 sports majeurs am\u00e9ricains, j\u2019organise maintenant la strat\u00e9gie \u00e9ditoriale et les r\u00e9seaux sociaux de l\u2019ensemble des versions de The Playoffs. Il m\u2019arrive encore d\u2019\u00e9crire sur certains sports que j\u2019affectionne particuli\u00e8rement comme la NFL ou la MLB. Si vous devez retenir qu\u2019une chose : Eli Manning est le vrai GOAT pour avoir battu deux fois Tom Brady.\",\"sameAs\":[\"https:\/\/www.instagram.com\/ctaudin_\/\"],\"url\":\"https:\/\/theplayoffs.news\/fr\/author\/charles-taudin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L&#039;&eacute;volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/","og_locale":"fr_FR","og_type":"article","og_title":"L&#039;&eacute;volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR","og_url":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/","og_site_name":"The Playoffs FR","article_publisher":"https:\/\/www.facebook.com\/TheFreeAgentFR\/","article_modified_time":"2024-02-08T11:24:05+00:00","og_image":[{"width":1920,"height":1282,"url":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg","type":"image\/jpeg"}],"author":"Charles Taudin","twitter_card":"summary_large_image","twitter_creator":"@TheFreeAgentFR","twitter_site":"@TheFreeAgentFR","twitter_misc":{"\u00c9crit par":"Charles Taudin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/","url":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/","name":"L\\'\u00e9volution du sponsoring dans la NBA : Une expansion vers les arbitres - The Playoffs FR","isPartOf":{"@id":"https:\/\/theplayoffs.news\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage"},"image":{"@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage"},"thumbnailUrl":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg","datePublished":"2024-02-08T11:22:58+00:00","dateModified":"2024-02-08T11:24:05+00:00","author":{"@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133"},"breadcrumb":{"@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#primaryimage","url":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg","contentUrl":"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/02\/USATSI_22469786.jpg","width":1920,"height":1282,"caption":"Feb 7, 2024; Sacramento, California, USA; NBA referee Danielle Scott (87) looks on during the second quarter at Golden 1 Center. Mandatory Credit: Ed Szczepanski-USA TODAY Sports"},{"@type":"BreadcrumbList","@id":"https:\/\/theplayoffs.news\/fr\/business\/levolution-du-sponsoring-dans-la-nba-une-expansion-vers-les-arbitres\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/theplayoffs.news\/fr\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;\u00e9volution du sponsoring dans la NBA : Une expansion vers les arbitres"}]},{"@type":"WebSite","@id":"https:\/\/theplayoffs.news\/fr\/#website","url":"https:\/\/theplayoffs.news\/fr\/","name":"The Playoffs FR","description":"NBA-NFL-NHL-MLB","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theplayoffs.news\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133","name":"Charles Taudin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/59a1e772205ce9fd255edfcafc93013736822e20261f294c5753b20c41ede9f2?s=96&d=mm&r=g","caption":"Charles Taudin"},"description":"R\u00e9dacteur en chef global de The Playoffs, j\u2019ai cr\u00e9\u00e9 The Free Agent, devenu The Playoffs FR, en 2020 durant la pand\u00e9mie. Amoureux depuis des ann\u00e9es des 4 sports majeurs am\u00e9ricains, j\u2019organise maintenant la strat\u00e9gie \u00e9ditoriale et les r\u00e9seaux sociaux de l\u2019ensemble des versions de The Playoffs. Il m\u2019arrive encore d\u2019\u00e9crire sur certains sports que j\u2019affectionne particuli\u00e8rement comme la NFL ou la MLB. Si vous devez retenir qu\u2019une chose : Eli Manning est le vrai GOAT pour avoir battu deux fois Tom Brady.","sameAs":["https:\/\/www.instagram.com\/ctaudin_\/"],"url":"https:\/\/theplayoffs.news\/fr\/author\/charles-taudin\/"}]}},"_links":{"self":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1333341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/comments?post=1333341"}],"version-history":[{"count":3,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1333341\/revisions"}],"predecessor-version":[{"id":1333363,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/posts\/1333341\/revisions\/1333363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/media\/1333355"}],"wp:attachment":[{"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/media?parent=1333341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/categories?post=1333341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/tags?post=1333341"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/sport?post=1333341"},{"taxonomy":"saison","embeddable":true,"href":"https:\/\/theplayoffs.news\/fr\/wp-json\/wp\/v2\/saison?post=1333341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}