{"id":1305222,"date":"2024-01-29T16:34:09","date_gmt":"2024-01-29T15:34:09","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1305222"},"modified":"2024-01-29T17:44:12","modified_gmt":"2024-01-29T16:44:12","slug":"limpact-economique-de-taylor-swift-sur-la-nfl","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/","title":{"rendered":"L&rsquo;impact \u00e9conomique de Taylor Swift sur la NFL"},"content":{"rendered":"<h2>Business &ndash; Oui, une image sur 3 (voire m&ecirc;me deux) montrait Taylor Swift hier soir lors de la finale AFC face aux Ravens.<\/h2><p>Depuis le d&eacute;but de sa relation avec <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/travis-kelce-nfl-31694\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>Travis Kelce<\/strong><\/a>, le tight End des Chiefs, on ne parle presque plus que d&rsquo;elle. Et les r&eacute;seaux sociaux des diff&eacute;rents m&eacute;dias am&eacute;ricain et y compris ceux de la NFL ont pris &agrave; bras le corps cette entr&eacute;e soudaine de la pop star dans la vie d&rsquo;un joueur de NFL.<\/p><p>Au-del&agrave; de l&rsquo;augmentation du nombre de followers de Travis Kelce et du nombre de femme regardant la NFL, Taylor Swift a eu un impact &eacute;conomique notable sur la NFL et les Chiefs. Selon des chiffres obtenus par <a href=\"https:\/\/frontofficesports.com\/viewership-records-and-crying-swifties-taylor-swift-and-the-nfls-budding-business-relationship\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Front Office Sport<\/a>, Taylor Swift aurait permis &agrave; la valeur de la marque &laquo;&nbsp;Chiefs&nbsp;&raquo; et &laquo;&nbsp;NFL&nbsp;&raquo;&nbsp; de progresser de 331.5 millions de dollars.<\/p><p>Ce chiffre mirobolant a &eacute;t&eacute; calcul&eacute; &agrave; partir du print, de la radio, du digital et des mentions sur les r&eacute;seaux sociaux &agrave; propos de Taylor Swift.<\/p><p>En compl&eacute;ment, les audiences ont &eacute;t&eacute; boost&eacute;es notamment chez les femmes avec une hausse de 9%. M&ecirc;me si les audiences en hausse de mani&egrave;re globales ne peuvent pas &ecirc;yre enti&egrave;rement imput&eacute;es &agrave; Taylor Swift, son impact sur cette saison de NFL est ind&eacute;niable.<\/p><p>&nbsp;<\/p><p>Credit Photo : Tommy Gilligan-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1305272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[487,6511],"sport":[],"saison":[],"class_list":["post-1305222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-kansas-city-chiefs","tag-taylor-swift"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;impact &eacute;conomique de Taylor Swift sur la NFL - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;impact &eacute;conomique de Taylor Swift sur la NFL - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T17:44:12+01:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/01\/USATSI_22395487.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/\",\"name\":\"L\\\\'impact \u00e9conomique de Taylor Swift sur la NFL - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/01\/USATSI_22395487.jpg\",\"datePublished\":\"2024-01-29T15:34:09+00:00\",\"dateModified\":\"2024-01-29T16:44:12+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/limpact-economique-de-taylor-swift-sur-la-nfl\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/01\/USATSI_22395487.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2024\/01\/USATSI_22395487.jpg\",\"width\":1920,\"height\":1278,\"caption\":\"Jan 28, 2024; Baltimore, Maryland, USA; American singer-songwriter Taylor Swift (center) walks off the field after the Kansas City Chiefs won the AFC Championship football game against the Baltimore Ravens at M&amp;T Bank Stadium. 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