{"id":1175074,"date":"2023-12-17T20:24:15","date_gmt":"2023-12-17T19:24:15","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1175074"},"modified":"2023-12-17T20:24:16","modified_gmt":"2023-12-17T19:24:16","slug":"travis-kelce-le-roi-de-la-publicite","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/","title":{"rendered":"Travis Kelce : le roi de la publicit\u00e9"},"content":{"rendered":"<h2>NFL &ndash; Travis Kelce est apparu comme le visage le plus en vue dans les publicit&eacute;s des matchs de la NFL.<\/h2><p>Surpassant tous les athl&egrave;tes, acteurs et c&eacute;l&eacute;brit&eacute;s en visibilit&eacute;, les apparitions de Travis Kelce dans les publicit&eacute;s diffus&eacute;es lors des matchs de la NFL ont atteint un total impressionnant de 375 jusqu&rsquo;au 11 d&eacute;cembre selon le <a href=\"https:\/\/www.wsj.com\/articles\/travis-kelce-is-officially-the-champion-of-game-day-advertising-1b177d07\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Wall Street Journal<\/a><\/p><p>La pr&eacute;sence m&eacute;diatique exceptionnelle de <a href=\"https:\/\/theplayoffs.news\/fr\/joueur\/travis-kelce-nfl-31694\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>Travis Kelce<\/strong><\/a>, d&eacute;passant m&ecirc;me son co&eacute;quipier Patrick Mahomes et le personnage embl&eacute;matique &laquo; Jake de State Farm &raquo;, en dit long sur sa c&ocirc;te. Cette augmentation de la pr&eacute;sence publicitaire est non seulement un t&eacute;moignage de son talent sur le terrain, mais aussi de son m&eacute;lange unique d&rsquo;accessibilit&eacute; et de timing comique.<\/p><p>Sa participation &agrave; des plateformes diverses, y compris son podcast et une prestation m&eacute;morable en tant qu&rsquo;h&ocirc;te sur &laquo; Saturday Night Live &raquo;, a &eacute;largi son attrait au-del&agrave; des audiences sportives traditionnelles.<\/p><h4>La strat&eacute;gie marketing derri&egrave;re le succ&egrave;s de Travis Kelce<\/h4><p>La strat&eacute;gie sous-jacente pour exploiter la popularit&eacute; croissante de Travis Kelce est &eacute;vidente dans les actions de ses sponsors. Des entreprises comme Experian et Campbell Soup ont adapt&eacute; leurs campagnes marketing pour amplifier la pr&eacute;sence de Kelce. Experian, par exemple, a strat&eacute;giquement augment&eacute; son investissement dans les publicit&eacute;s mettant en vedette Kelce &agrave; mesure que la saison de la NFL progressait, capitalisant sur sa popularit&eacute; grandissante. De m&ecirc;me, Campbell Soup a acc&eacute;l&eacute;r&eacute; son calendrier de sortie de contenu, pr&eacute;sentant Kelce, son fr&egrave;re Jason et leur m&egrave;re dans les publicit&eacute;s Chunky soup, pour maximiser l&rsquo;engagement du public.<\/p><p>La relation de Travis Kelce avec Taylor Swift a encore amplifi&eacute; son projecteur m&eacute;diatique, offrant un coup de pouce inattendu aux campagnes de ses sponsors. Malgr&eacute; le fait que les publicit&eacute;s aient &eacute;t&eacute; film&eacute;es avant l&rsquo;annonce publique de cette relation, les sponsors ont adroitement modifi&eacute; leurs strat&eacute;gies m&eacute;diatiques pour b&eacute;n&eacute;ficier de l&rsquo;int&eacute;r&ecirc;t public accru pour Travis Kelce.<\/p><p>Cette &eacute;volution est propuls&eacute;e par l&rsquo;&egrave;re num&eacute;rique, o&ugrave; les m&eacute;dias sociaux, les podcasts et les vid&eacute;os en ligne offrent aux athl&egrave;tes des plateformes pour pr&eacute;senter divers aspects de leur personnalit&eacute;. Le podcast de Kelce, &laquo; New Heights &raquo;, par exemple, a non seulement pr&eacute;sent&eacute; son c&ocirc;t&eacute; personnel, mais a &eacute;galement consid&eacute;rablement augment&eacute; sa visibilit&eacute; et sa capacit&eacute; de relation avec un public plus large.<\/p><p>&nbsp;<\/p><p>Credit: Eric Canha-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1175076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[2517,167],"tags":[5731,833],"sport":[],"saison":[],"class_list":["post-1175074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-culture-us","tag-chiefs-de-kansas-city","tag-travis-kelce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travis Kelce : le roi de la publicit&eacute; - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travis Kelce : le roi de la publicit&eacute; - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-17T20:24:16+01:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/12\/USATSI_22125403.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/\",\"name\":\"Travis Kelce : le roi de la publicit\u00e9 - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/12\/USATSI_22125403.jpg\",\"datePublished\":\"2023-12-17T19:24:15+00:00\",\"dateModified\":\"2023-12-17T19:24:16+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/business\/travis-kelce-le-roi-de-la-publicite\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/12\/USATSI_22125403.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/12\/USATSI_22125403.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Dec 17, 2023; Foxborough, Massachusetts, USA; Kansas City Chiefs tight end Travis Kelce (87) arrives before the game against the New England Patriots at Gillette Stadium. 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