{"id":1124679,"date":"2023-11-30T19:48:53","date_gmt":"2023-11-30T18:48:53","guid":{"rendered":"https:\/\/theplayoffs.news\/fr\/?p=1124679"},"modified":"2023-11-30T19:52:05","modified_gmt":"2023-11-30T18:52:05","slug":"in-season-tournament-progression-des-audiences-tv","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/","title":{"rendered":"In-Season tournament : progression des audiences TV"},"content":{"rendered":"

NBA – Le In-Season tournament de la NBA, une addition innovante au calendrier de la ligue, semble avoir trouvé un intérêt auprès du public américain.<\/h2>

Ce concept, faisant partie des efforts de la NBA pour revitaliser la saison régulière, a obtenu un succès certains, évident dans les chiffres croissants d’audience et d’engagement. Le succès du tournoi peut être attribué à une combinaison de programmation stratégique, de matchs à enjeux comptant à la fois pour le tournoi et la saison régulière.<\/p>

Des gains d’audience importants<\/strong><\/h3>

L’attraction principale du tournoi, le duel entre les Sacramento Kings et les Golden State Warriors le 28 novembre, a battu des records précédents. Diffusé sur TNT, ce match a attiré en moyenne 2 millions de téléspectateurs, le marquant comme le match le plus regardé du tournoi à ce jour. Ceci représente une augmentation de 93% par rapport à la fenêtre comparable de la saison dernière, un indicateur clair de l’attrait du tournoi.<\/p>

À travers ESPN et TNT, les matchs de la Phase de Groupes ont attiré en moyenne 1,5 million de téléspectateurs, en hausse de 26% par rapport aux fenêtres comparables de la saison dernière. Cela confirme un regain d’intérêt pour une période généralement plus creuse.<\/p>

Portée locale et numérique<\/strong><\/h3>

Sur le plan local, les réseaux sportifs régionaux ont signalé une augmentation de 20% de l’audience par rapport à la moyenne de novembre dernier.<\/p>

Numériquement, le Tournoi en Saison de la NBA a été une aubaine pour la présence en ligne de la ligue. Il a propulsé l’application NBA et les comptes de médias sociaux de la ligue pour atteindre leur meilleur novembre de tous les temps, accumulant un étonnant 3,9 milliards de vues de vidéos.<\/p>

Une fréquentation record et un engagement sur League Pass<\/strong><\/h3>

Le tournoi a excellé non seulement dans l’espace virtuel mais aussi en termes de fréquentation physique. Novembre a vu la plus haute moyenne de fréquentation enregistrée pour la NBA, avec 18 206 participants par matchs. Ce chiffre en dit long sur l’enthousiasme des fans pour ce nouveau format.<\/p>

De plus, la visualisation sur NBA League Pass pendant les sept nuits de la Phase de Groupes a connu une augmentation de 25% par rapport aux dates comparables de novembre de la saison dernière.<\/p>

 <\/p>

Credit: Kirby Lee-USA TODAY Sports<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1124682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","_mux_skip_reasons":[],"proofreadBy":0,"footnotes":""},"categories":[110,10],"tags":[2481,6700],"sport":[],"saison":[],"class_list":["post-1124679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-nba","category-nba","tag-audience-tv","tag-tournoi-in-season-nba"],"acf":[],"yoast_head":"\nIn-Season tournament : progression des audiences TV - The Playoffs FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Season tournament : progression des audiences TV - The Playoffs FR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"The Playoffs FR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheFreeAgentFR\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T19:52:05+01:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/11\/USATSI_21986046.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Taudin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:site\" content=\"@TheFreeAgentFR\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Taudin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/\",\"url\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/\",\"name\":\"In-Season tournament : progression des audiences TV - The Playoffs FR\",\"isPartOf\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/11\/USATSI_21986046.jpg\",\"datePublished\":\"2023-11-30T18:48:53+00:00\",\"dateModified\":\"2023-11-30T18:52:05+00:00\",\"author\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/#\/schema\/person\/eee5b69ad5d3c51cabe881c839dbe133\"},\"breadcrumb\":{\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theplayoffs.news\/fr\/actualite-nba\/in-season-tournament-progression-des-audiences-tv\/#primaryimage\",\"url\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/11\/USATSI_21986046.jpg\",\"contentUrl\":\"https:\/\/theplayoffs.news\/fr\/wp-content\/uploads\/2023\/11\/USATSI_21986046.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Nov 24, 2023; Los Angeles, California, USA; A general overall view as LA Clippers guard James Harden (1) dribbles the ball against New Orleans Pelicans forward Zion Williamson (1) on the Clippers In-Season Tournament logo at midcourt in the first half at Crypto.com Arena. 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