Only a handful of NBA stars receive signature shoe contracts, as the league’s footwear market is highly competitive. Typically, being an All-NBA-level player or, at the very least, an All-Star is necessary to earn such a distinction.<\/p>
Even fewer NBA players achieve a lifetime deal with a footwear company. Michael Jordan was the trailblazer, establishing his iconic shoe brand. Following in his footsteps, other legendary players have earned similar honors. <\/p>
As of this season, only three players had lifetime shoe agreements: LeBron James and Kevin Durant with Nike and Stephen Curry with Under Armour. These players are legends, all regarded at some point as the NBA’s best.<\/p>
Now, Damian Lillard joins this exclusive list. Lillard is projected to earn over $600 million from his NBA contracts and endorsement deals, solidifying his place among basketball’s elite. Recently crowned NBA<\/a> Cup champion Damian Lillard is entering a select group. <\/p> The point guard of the Milwaukee Bucks has recently agreed on a lifetime contract extension with Adidas. In 2014, he finalized a 10-year contract estimated to be valued at as much as $100 million. According to Charania, that agreement ended this offseason. The eight-time All-Star has a signature sneaker with Adidas, the “Adidas Dame.”<\/em> This year, Adidas revealed that the gym court at its headquarters has been named in honor of Lillard.<\/p> <\/p>