{"id":8802,"date":"2024-12-19T05:06:47","date_gmt":"2024-12-19T04:06:47","guid":{"rendered":"https:\/\/theplayoffs.news\/en\/?p=8802"},"modified":"2024-12-19T05:16:05","modified_gmt":"2024-12-19T04:16:05","slug":"adidas-dame-extended-as-damian-lillard-signs-lifetime-contract-with-adidas","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/en\/adidas-dame-extended-as-damian-lillard-signs-lifetime-contract-with-adidas\/","title":{"rendered":"&#8220;Adidas Dame&#8221; extended as Damian Lillard signs lifetime contract with Adidas"},"content":{"rendered":"<p>Damian Lillard, who recently won the 2024 NBA Cup for the Milwaukee Bucks, has joined an elite club now. According to <a href=\"https:\/\/x.com\/ShamsCharania\/status\/1869468950414938274\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>ESPN&rsquo;s Shams Charania<\/a>, the Bucks star has signed a lifetime contract extension with Adidas. The Bucks point-guard has a signature shoe with Adidas, the &ldquo;Adidas Dame.&rdquo;<\/p><p>After signing a contract with the company, Lillard becomes the fourth active <a href=\"https:\/\/theplayoffs.news\/en\/nba\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NBA<\/a> player with a lifetime shoe sponsorship. He has joined LeBron James and Kevin Durant, who have lifetime deals with Nike. Meanwhile, Stephen Curry has a lifetime deal with Under Armour including his own Curry Brand.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour\/Curry Brand) as active NBA players with lifetime shoe endorsements. <a href=\"https:\/\/t.co\/BNKU2VDUNT\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/BNKU2VDUNT<\/a><\/p>&mdash; Shams Charania (@ShamsCharania) <a href=\"https:\/\/twitter.com\/ShamsCharania\/status\/1869468950414938274?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>December 18, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>Lillard&rsquo;s bond with Adidas is longer than the career of many NBA stars. Adidas is one of the biggest shoe companies in the world and has been working with the 8-time All-Star since 2012 when he first joined the league. After two years, he signed a 10-year deal reportedly worth up to $100 million. His contract is expiring this offseason. <\/p><p><strong>Also Read: <\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/theplayoffs.news\/en\/will-bronny-james-participate-in-the-g-league-winter-showcase-in-orlando\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>Will Bronny James participate in the G League Winter Showcase in Orlando?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theplayoffs.news\/en\/nba-cup-job-is-not-done-for-giannis-antetokounmpo-and-the-bucks\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>NBA Cup: &ldquo;Job is not done&rdquo; for Giannis Antetokounmpo and the Bucks<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theplayoffs.news\/en\/2024-g-league-showcase-format-schedule-teams-prize-money-and-more\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'><strong>2024 G League Showcase: Format, schedule, teams, prize money and more<\/strong><\/a><\/li>\n<\/ul><h3 class=\"wp-block-heading\">A memorable season for Damian Lillard <\/h3><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Damian Lillard, <a href=\"https:\/\/twitter.com\/hashtag\/EmiratesNBACup?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>#EmiratesNBACup<\/a> Champ &#127942;&#128248; <a href=\"https:\/\/t.co\/Mr0coDtTOj\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/Mr0coDtTOj<\/a><\/p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1869267394486804564?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>December 18, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>Damian Lillard helped the Milwaukee Bucks win the title of the NBA&rsquo;s In-season Tournament. Bucks overcame Western Conference leaders, Oklahoma City Thunder 97-81 in the final on Tuesday night. It was the first trophy for Lillard alongside Giannis Antetokounmpo, who was selected as <a href=\"https:\/\/theplayoffs.news\/en\/bucks-vs-thunder-who-won-the-2024-nba-cup-mvp\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NBA Cup MVP<\/a>. <\/p><p>The Veteran guard scored 23 points, four rebounds and four assists while shooting 6-for-12. He attempted 5 three-pointers out of 10. <a href=\"https:\/\/theplayoffs.news\/en\/top-3-plays-from-bucks-vs-thunder-2024-nba-cup-final\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Damian Lillard&rsquo;s step-back jumper<\/a> in the second quarter was his best play during the game. The NBA Cup winner is averaging 25.7 points, 4.5 rebounds and 7.5 assists this season.<\/p><p><em>Image Credit: Kyle Terada-Imagn Images<\/em><\/p>\n<div class=\"mm-layout mm-layout-type-post mm-layout-slot4\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Bucks point-guard has a signature shoe with Adidas, the &#8220;Adidas Dame.&#8221;<\/p>\n","protected":false},"author":11,"featured_media":8803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mux_skip_reasons":[],"footnotes":""},"categories":[4],"tags":[1936,60,289,742],"class_list":["post-8802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","tag-adidas-dame","tag-damian-lillard","tag-milwaukee-bucks","tag-nba-cup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Adidas Dame&quot; extended as Damian Lillard signs lifetime contract with Adidas<\/title>\n<meta name=\"description\" content=\"After signing a contract with the company, Lillard becomes the fourth active NBA player with a lifetime shoe sponsorship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/en\/adidas-dame-extended-as-damian-lillard-signs-lifetime-contract-with-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Adidas Dame&quot; 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