{"id":74225,"date":"2025-07-15T22:56:09","date_gmt":"2025-07-15T21:56:09","guid":{"rendered":"https:\/\/theplayoffs.news\/en\/?p=74225"},"modified":"2025-07-15T22:56:15","modified_gmt":"2025-07-15T21:56:15","slug":"man-city-extend-partnership-with-puma","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/en\/man-city-extend-partnership-with-puma\/","title":{"rendered":"Man City Sign Record \u00a31bn Puma Deal Amid Ongoing Charges Saga"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Puma Partnership Extended in Historic &pound;100m-Per-Season Agreement<\/h2><p>Manchester City have secured the most lucrative kit deal in Premier League history by <strong>extending their partnership with Puma<\/strong> in a deal worth up to <strong>&pound;1 billion<\/strong>. The new agreement will see <strong>Puma remain City&rsquo;s kit manufacturer until at least the 2034\/35 season<\/strong>, with the German sportswear giant paying <strong>&pound;100 million per year<\/strong> &mdash; surpassing all previous league records.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">IF IT'S MAN CITY, IT'S PUMA &#129653;<br> <br>We have extended our partnership with <a href=\"https:\/\/twitter.com\/pumafootball?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>@pumafootball<\/a>, which began in 2019. This collaboration has delivered breakthrough innovation, cultural moments &amp; commercial success, both on and off the pitch.<br> <br>This is a partnership built on shared values &#129309;<\/p>&mdash; Manchester City (@ManCity) <a href=\"https:\/\/twitter.com\/ManCity\/status\/1945016123738734707?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>July 15, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>The Puma-Man City collaboration began in the <strong>2019\/20 season<\/strong>, with the initial 10-year deal valued at &pound;65 million annually. The renewed contract marks a significant financial uplift, reflecting the club&rsquo;s dominant performance on the pitch, including multiple league titles and a Champions League triumph.<\/p><p>Ferran Soriano, CEO of City Football Group, hailed the deal, saying:<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&ldquo;We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.&rdquo;<\/em><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/theplayoffs.news\/en\/uefa-president-aleksander-caferin-refused-to-attend-cwc-final\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>ALSO READ: Club World Cup: Why UEFA President Aleksander Ceferin Refused to Attend<\/a><\/strong><\/p>\n<\/blockquote><h2 class=\"wp-block-heading\">Boost Comes as Guardiola Awaits 115 FFP Charges Verdict<\/h2><p>The record-breaking deal provides <strong>a major commercial win<\/strong> for City, especially as they continue to await a ruling from the Premier League regarding the <strong>115 financial charges<\/strong> levied against them in early 2023. The outcome of that investigation could carry serious consequences, ranging from fines to possible points deductions or even expulsion &mdash; although a resolution is still some months away.<\/p><p>For <strong>Pep Guardiola<\/strong>, who has remained publicly supportive of the club&rsquo;s executives throughout the investigation, the Puma extension is a sign of continued faith from commercial partners and a boost to the club&rsquo;s image as they navigate an uncertain period.<\/p><p><strong><a href=\"https:\/\/theplayoffs.news\/en\/brentford-sign-former-liverpool-skipper-jordan-henderson-on-two-year-deal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>ALSO READ: Brentford Sign Former Liverpool Skipper Jordan Henderson on Two-Year Deal<\/a><\/strong><\/p><p>While the legal process unfolds, City&rsquo;s off-field strength continues to mirror their on-field dominance &mdash; underlined by this <strong>historic commercial partnership<\/strong>, which sets a new benchmark for Premier League clubs.<\/p><p><\/p>\n<div class=\"mm-layout mm-layout-type-post mm-layout-slot4\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Puma Partnership Extended in Historic &pound;100m-Per-Season Agreement Manchester City have secured the most lucrative kit deal in Premier League history by extending their partnership with Puma in a deal worth up to &pound;1 billion. The new agreement will see Puma remain City&rsquo;s kit manufacturer until at least the 2034\/35 season, with the German sportswear giant [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":74226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mux_skip_reasons":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-74225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Man City Sign Record &pound;1bn Puma Deal Amid Ongoing Charges Saga - The Playoffs<\/title>\n<meta name=\"description\" content=\"Manchester City have secured the most lucrative kit deal in Premier League history by extending their partnership with Puma\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/en\/man-city-extend-partnership-with-puma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Man City Sign Record &pound;1bn Puma Deal Amid Ongoing Charges Saga - 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