{"id":7206,"date":"2024-12-06T15:07:02","date_gmt":"2024-12-06T13:07:02","guid":{"rendered":"https:\/\/theplayoffs.news\/en\/?p=7206"},"modified":"2024-12-06T15:07:03","modified_gmt":"2024-12-06T13:07:03","slug":"nba-returns-to-china-with-preseason-games-in-macau-after-6-year-absence","status":"publish","type":"post","link":"https:\/\/theplayoffs.news\/en\/nba-returns-to-china-with-preseason-games-in-macau-after-6-year-absence\/","title":{"rendered":"NBA returns to China with preseason games in Macau after 6-year absence"},"content":{"rendered":"<p>The NBA is returning to China for the first time since 2019, with preseason games scheduled in Macau. This marks a significant step in re-establishing the league&rsquo;s presence in a country that was once one of its largest international markets.<\/p><h2 class=\"wp-block-heading\">Why the NBA stopped operations in China<\/h2><p>The <a href=\"https:\/\/www.reuters.com\/sports\/basketball\/nba-inks-multi-year-deal-with-macau-casino-sands-china-play-gambling-hub-2024-12-06\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NBA&rsquo;s operations in China<\/a> were halted in 2019 following a tweet by then-Houston Rockets general manager Daryl Morey, supporting Hong Kong protests. The tweet led to immediate backlash, with Chinese broadcasters suspending all NBA games and corporate sponsors severing ties. <\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">NBA returning to China for pair of Suns-Nets preseason games in 2025, AP source says <a href=\"https:\/\/t.co\/7UYpKxPiBh\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>https:\/\/t.co\/7UYpKxPiBh<\/a> <a href=\"https:\/\/t.co\/by4tcdHFU6\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/by4tcdHFU6<\/a><\/p>&mdash; Toronto Sun (@TheTorontoSun) <a href=\"https:\/\/twitter.com\/TheTorontoSun\/status\/1865018519261204732?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>December 6, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>This severely impacted the league&rsquo;s revenues, as China had been one of its most profitable markets, contributing billions of dollars annually.<\/p><p>Since then, the NBA has faced financial losses and challenges in re-entering the market. The preseason games in Macau signal the league&rsquo;s attempt to rebuild its ties and regain its footing in this key region.<\/p><h2 class=\"wp-block-heading\">Strategic choice of Macau for the games<\/h2><p>Macau was chosen as the host location due to its unique status as a special administrative region. While not subject to the same restrictions as mainland China, it remains closely connected to Chinese audiences. <\/p><p>This allows the <a href=\"https:\/\/theplayoffs.news\/en\/nba\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>NBA<\/a> to engage fans without immediately involving major Chinese broadcasters, which have yet to fully restore ties with the league.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The NBA is just the latest business to learn that China won&rsquo;t play ball if you try to dunk on their regime.<br><br>Full coverage: <a href=\"https:\/\/t.co\/cq1ububOGd\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>https:\/\/t.co\/cq1ububOGd<\/a> <a href=\"https:\/\/t.co\/qZRQLCz2mp\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>pic.twitter.com\/qZRQLCz2mp<\/a><\/p>&mdash; The Daily Show (@TheDailyShow) <a href=\"https:\/\/twitter.com\/TheDailyShow\/status\/1182397670440292352?ref_src=twsrc%5Etfw\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>October 10, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure><p>The games in Macau also provide a controlled environment for the NBA to gauge fan interest and evaluate the current political and business climate before committing to larger-scale events in the mainland.<\/p><h2 class=\"wp-block-heading\">Challenges in the NBA&rsquo;s return<\/h2><p>Re-entering the Chinese market comes with several challenges. The league must carefully manage its reputation, balancing its financial interests in China with the expectations of global stakeholders who criticized its handling of the 2019 controversy. <\/p><p>The games in Macau serve as a test to assess both fan reception and the willingness of Chinese authorities to collaborate with the NBA once again.<\/p><p><strong>Read More:<\/strong> <a href=\"https:\/\/theplayoffs.news\/en\/will-lebron-james-play-tonight-against-hawks-latest-update-on-lakers-superstar\/\" class=\"trk-cta-link\" data-cta-trk='{\"ctaType\":\"Link\",\"ctaSubType\":\"main\"}'>Will LeBron James play tonight against Hawks? Latest update on Lakers&rsquo; superstar<\/a><\/p><p>Image: &copy; Stephen R. Sylvanie-Imagn Images<\/p>\n<div class=\"mm-layout mm-layout-type-post mm-layout-slot4\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>NBA returns to China with preseason games in Macau<\/p>\n","protected":false},"author":4,"featured_media":7209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mux_skip_reasons":[],"footnotes":""},"categories":[4],"tags":[1426,781,1425,1428,1424],"class_list":["post-7206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","tag-china","tag-nba","tag-nba-china","tag-nba-comes-to-china-after-6-years","tag-nba-returns-to-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBA returns to China with preseason games in Macau after 6-year absence - The Playoffs<\/title>\n<meta name=\"description\" content=\"NBA returns to China after 6 years with preseason games in Macau, aiming to rebuild ties after the 2019 fallout over political tensions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theplayoffs.news\/en\/nba-returns-to-china-with-preseason-games-in-macau-after-6-year-absence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA returns to China with preseason games in Macau after 6-year absence - 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