Boxing has always been messy behind the scenes, with egos clashing and power plays happening daily. When you add Saudi Arabian money to the mix, things get even more complicated. Turki Alalshikh has become boxing’s new kingmaker, throwing around cash and making fights that seemed impossible just a few years ago.The Canelo Alvarez vs Terence Crawford superfight represents everything that’s both great and frustrating about modern boxing. Two elite fighters at different stages of their careers, massive money involved, and enough drama. <\/p>
Crawford wants to prove he belongs among the pound-for-pound best by moving up two weight classes. Canelo seeks to add another legendary name to his resume while collecting another massive payday. The fight makes perfect sense on paper, but getting it done has been anything but simple. This bout promises to be one of the biggest events in recent boxing history.<\/p>
Dana White’s involvement in the Canelo-Crawford promotion hit some serious bumps in recent weeks. Reports emerged that White had been removed as the promoter for the superfight between Canelo Alvarez and Terence Crawford in a shock change. The situation created confusion throughout the boxing world. The usually verbose White remained silent on his apparent ousting from the Crawford-Canelo fight promotion, which only fueled more speculation. Others suggested that Alalshikh preferred working with established boxing<\/a> promoters who understood the sport’s unique business model.<\/p> Turki Alalshikh recently announced on social media that Dana will promote this fight,alongside TKO and Sela. The Saudi powerbroker made it clear that their partnership remains strong and that September 13th will mark boxing’s biggest night of the year. <\/p> ”My brother Dana will promote this fight. It is the fight of Riyadh Season … and tomorrow I think I will tell the details and the platform and the place for this fight, me and Dana.”<\/em><\/strong><\/p>Turki Alalshikh Affirms Dana White’s Promoter Role<\/h2>