Lululemon is among the many companies that have joined hands with Formula 1 drivers to promote their brand. F1 hosts one of the biggest crowd in motorsports. As such, many companies try to approach Formula 1 drivers in order to showcase themselves. F1 has seen many different apparel and clothing brands previously on and off track. Tommy Hilfiger, Scuderia AlphaTauri, Puma, are among the many brands which have made their presence known in Formula 1. Louis Vuitton is the latest brand to enter F1 racing as a sponsor. The luxury apparrel is replacing Rolex as the title sponsor of races appearing on podium.<\/p>
In order to increase their reach among F1 athletes and fans, Lululemon have chosen one of the biggest drivers of sport. The seven-time world champion, Lewis Hamilton is a global ambassador for the Canadian brand. Hamilton has an impeccable fashion sense among all other drivers on the current grid. Lewis often flaunts his latest wardrobe during a F1 weekend attaracting many criticisms and praises alike. As such, Lululemon’s strategy might just hit the right spot. Hamilton himself has his own apparel collection. Let’s dive into this latest collaboration.<\/p>